BBA (Honours with Specialization in Finance/Marketing)

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Administrative Office No.: 0824-2425966

Bachelor of Business Administration (BBA-Hons)

Duration : 3 years, sis semesters. (Admissions open for the batch 2018-19)

Eligibility: Pass in 10 + 2 / 12th Standard with minimum 40% marks. Admission needs valid score in SUAT.

About BBA (Hons):

Srinivas University’s Bachelor of Business Administration (BBA-Hons) program nurtures and develops students as young global managers. The program lays emphasis on preparing students to become competent global business leaders and entrepreneurs by building their capabilities, knowledge, skills and attitude. Bachelor of Business Administration (BBA-Hons) program is a three-year graduate programme. The goal of the Bachelor of Business Administration (BBA-Hons) program is to prepare students for successful business careers in a global economy and to prepare students to become responsible and contributing members of the community.

Special Features of the Program:

  • Classes will be held between 9.00 am to 2.00 pm with half an hour break during week days.
  • E-Study material will be provided from the college for every subject according to the syllabus.
  • Industry oriented syllabus with special focus on experimental learning.
  • Mini project in each semester.
  • Innovations in examination system with opportunity for personal seeing of evaluated papers.
  • 50% weightage of marks on continuous evaluation and 50% weightage on semester end exam.
  • Make-up exams in every semester to avoid year loss.
  • Opportunity to take Marketing/Finance Specialization.
  • Placement support and research oriented projects for every student.
  • Focus on smart skill development & training on competitive exams.
  • Opportunity to visit various industries business organizations.
  • Separate Hostel & Transport facility for boys & Girls.
  • Further Opportunity to do MBA, M.Com., M.Phil., & Ph.D. Programmes.
  • Earn while Learn Opportunity in Retail/BPO/Software companies during evening time.

Career Opportunities :

Customer Service Management, Customer Relationship Management, Human Resource Manager, Finance Manager, CA, accountant, Cost Analyst, IAS, IPS, FDA, Banking Sector, Marketing Executive, Sales Executive, CEO, Company Secretary, so on. They are allowed to pursue the MBA and other relevant post-graduation.


 2018-2019  BBA Orientation Programme Group Photo : BBA  Students
BBA N.S.S  Students Field Work Guest Lecture

Prof. Nelson Pereira 
Co-ordinator, BBA Honours,
College of Business Management & Commerce,
M.B.A., M.Com., (Ph.D.)


Programme Structure:

S.No. Subjects Marks S.No. Subjects Marks
1 Business Communication I 100 1 Business Communication II 100
2 Micro Economics 100 2 Managerial Mathematics and Statistics 100
3 Fundamentals of Management 100 3 Business Accounting II 100
4 Business Accounting I 100 4 Macro Economics 100
5 Organizational Behaviour (With Experiential Learning) 100 5 Marketing Management (With Experiential Learning) 100
6 Indian Constitution & Environmental Studies 100 6 Human Resource Management 100
7 Foundation of IT 50 7 Accounting using Tally 50
8 Workshop on Ethics & Culture 25 8 Workshop on Corporate Social Responsibility 25
9 Indian Company Analysis 25 9 International Company Analysis 25
  Total marks 700   Total marks 700
1 Financial Management 100 1 Operations Research 100
2 Management Information Systems 100 2 E-Business 100
3 Corporate Accounting 100 3 Company Law 100
4 Business Law 100 4 Global Business Management 100
5 Product & Brand Management (With Experiential Learning) 100 5 Supply Chain Management (With Experiential Learning) 100
6 International Business 100 6 Retail Management 100
7 Calculus 50 7 Spread sheet Modelling 50
8 Workshop on Disaster Management 25 8 Cyber Law and Security Analysis 25
9 Industry Analysis 25 9 NGO Analysis 25
  Total Marks 700   Total Marks 700
SEMESTER 5 SEMESTER 6 –Internship Project
1 Cost Accounting 100 1 Business Analysis (With Experiential Learning) 100
2 Business Research Methods 100 2 Elective III 100
3 Business Strategy 100 3 Elective IV 100
4 Entrepreneurship Development (With Experiential Learning) 100 4 Industry Internship
Industry Internship Planning
Industry Internship Program Dissertation
Industry Internship Program -Viva
5 Elective I 100 5
6 Elective II 100 6
7 Lab on SPSS 50 7
8 Workshop on Leadership Attitude 25 8 Workshop on Future study &Job Opportunities 25
9 Business Project Development 25 10 Journal Paper /Project book Publication 25
  Total Marks 700   Total Marks 700


Marketing Management Financial Management
1 Consumer Behaviour 4 1 Financial Markets and Services 4
2 Sales & Distribution Management 4 2 Security Analysis & Portfolio Management 4
3 Digital Marketing 4 3 International Financial Management 4
4 Advertising Management 4 4 Financial Statement Analysis 4


Choice Based Credit System Format : B.B.A. (Hons) 2017-18

BBA (Hons): Three Year (6- Semester) Programme
Course Structure
Sl. No. Semester I Type
1 Business Communication I Ability-enhancement Compulsory Course (AECC)-1
2 Micro Economics Generic Elective (GE)-1
3 Fundamentals of Management Core Course C-1
4 Organizational Behaviour (Experimental learning) Generic Elective (GE)-2
5 Business Accounting I Core Course C-2
6 Indian Constitution &

Environmental Studies

Ability-enhancement Compulsory Course (AECC)-2
7 Foundation of IT Skill-Enhancement Elective Course (SEC)-1
8 Indian Company Analysis and Corporate Social Responsibility Ability-enhancement Compulsory Course (AECC)-3
  Semester II  
1 Business Communication II Ability-enhancement Compulsory Course (AECC)-4
2 Macro Economics Generic Elective (GE)-3
3 Human Resource Management Core Course C-3
4 Marketing Management (Experimental learning) Core Course C-4
5 Business Accounting II Core Course C-5
6 Managerial Mathematics and Statistics Generic Elective (GE)-4
7 Accounting using Tally Ability-enhancement Compulsory Course (AECC)-5


Soft skill training and International Company Analysis Skill-Enhancement Elective Course (SEC)-2
  Semester III  
1 Financial Management Core Course C-6
2 Corporate Accounting Core Course C-7
3 Product & Brand Management (Experimental learning) Core Course C-8
4 International Business Core Course C-9
5 Business Law Core Course C-10
6 Management Information Systems Core Course C-11
7 Cyber Law and Security Analysis Ability-enhancement Compulsory Course (AECC)-6


Leadership Attitude and Industry Analysis Skill-Enhancement Elective Course (SEC)-3
  Semester IV  
1 Operations Research Ability-enhancement Compulsory Course (AECC)-7
2 Company Law Core Course C-12
3 E-Business


Core Course C-13
4 Global Business Management Core Course C-14
5 Retail Management Core Course C-15
6 Supply Chain Management (Experimental learning) Core Course C-16
7 Intellectual Property Rights Ability-enhancement Compulsory Course (AECC)-8


Business Project Development Skill-Enhancement Elective Course (SEC)-4
  Semester V  
1 Cost Accounting Core Course C-17
2 Business Research Methods Ability-enhancement Compulsory Course (AECC)-9
3 Business strategy and Management Core Course C-18
4 Elective-I-Consumer Behaviour (Marketing Management) Core Course C-19
5 Elective-II-Sales & Distribution Management (Marketing Management) Core Course C-20
6 Elective-I- Financial Markets and Services (Financial Management) Core Course C-21
7 Elective-II- Security Analysis & Portfolio Management (Financial Management) Core Course C-22
8 Entrepreneurship Development (Experimental learning) Skill-Enhancement Elective Course (SEC)-5
9 Competitive Exams Training Ability-enhancement Compulsory Course (AECC)-10


Future Study & Job Opportunities Skill-Enhancement Elective Course (SEC)-6
  Semester VI- Internship Project  
1 Business Analytics and Intelligence (Experimental Learning) Discipline Specific Elective (DSE)-1
2 Elective III- Digital Marketing (Marketing Management) Core Course C-23
3 Elective IV- Advertising Management (Marketing Management) Core Course C-24
4 Elective-I- International Financial Management (Financial Management) Core Course C-25
5 Elective-II- Financial Statement Analysis (Financial Management) Core Course C-26
6 Industry Internship-Planning, Dissertation, and Viva-voce Core Course C-27
  • Ability-Enhancement Compulsory Course (AECC)- 10 subjects
  • Generic Elective (GE)- 4 subjects
  • Core Course- 27 subjects
  • Skill-Enhancement Elective Course (SEC)- 6 subjects
  • Discipline Specific Elective (DSE)- 1 subject