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MBA – Business Analytics

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MBA – Business Analytics

Duration : Two year, 6 Trimester Programme.  Admissions open for the batch 2017-18.

Eligibility : Any Bachelor degree of UGC recognized University with 50 % Marks. Admission needs valid score in SUAT/KEA-PGCET

ABOUT  MBA in Business Analytics :

The MBA Programme in Business Analytics has unique course curriculum as per the requirement of the corporate. Business Analytics also known as Business Intelligence (BI) has become strategically important for every organisation to keep competitive advantage by extracting meaningful information from the flood of digital data collected by businesses, government, and scientific agencies. The recent years have seen explosive growth of digital data stored in computer databases. With continued innovation revolving around digital technologies, the Internet and mobile computing, the amount of data continues to grow exponentially. To address the huge requirement of skilled professionals in Business analytics area, Srinivas University is offering a full pledged Masters degree programme in Business Analytics. The course aims at to develop analytical and entrepreneurial skill amongst the students. It also provides a platform to explore innovation, creativity and professionalism to the upcoming management aspirants.

Objectives :

The MBA program in Business Analytics expects to develop students into leaders ready to tackle the challenges of today’s Domestic / global business environment. This is accomplished through the following learning goals and objectives:

  • Integrative experience and experiential learning
  • Strategic and innovative thinking skills to enable effective handling of big data in decision-making and problem solving
  • Effective oral, written and presentation communication skills
  • Team participation and leadership
  • Functional business knowledge of marketing, operations, information technology finance, accounting, statistics and quantitative analysis

Job Opportunities :

Data Scientist; Business Analyst Consultant; Business Analyst Industry Expert; Business Analyst Project Manager; Data Analyst; Data Analyst SAS Programmer; Big Data Analyst; Data Warehousing Expert; Business Intelligence Expert; Data Warehousing and BA; Data Architecture; Data Mining Expert.


  • Trimester Scheme in MBA offered with focus on general management of Aviation & Airport Industry.
  • Industry oriented latest syllabus.
  • Trimester scheme allows students to learn 30 latest subjects and 20 additional value added modules during two years course.
  • Student involvement in Minor /Industry projects during first five trimesters & four months full time industry immersed project during sixth Trimester.
  • Dynamic, qualified and friendly teaching faculty with average experience of more than 15 years.
  • Support for Education Loan Facility from Leading Banks.
  • MOU with industries to get students trained in latest Management techniques through certificate programs / workshops.
  • Guest lecture series from Management professionals and additional certificate programmes in each semester.
  • Course scheduled to complete final semester with Provisional Degree Certificate by 30th
  • Participation/publication opportunity in two national conferences in Management/IT /Social Sciences area organized by the institution and further publication opportunity in International journals.
  • Opportunity to do M.Phil./Ph.D.
  • Institutional Study books /Materials prepared according to the Syllabus.
  • Campus Placement Support with National & Multi-National Companies through a dedicated Placement Officer/Councellor.
  • Certificate courses on Excel Modelling, R & Graphics, SPSS, Online investment /Trading/Ad Design/Business Analytics.
  • Activity based learning environment.
  • One week Optional U.K./Malaysia/Singapore/Dubai trip with International Certification Programme.
  • Earn while Learn Opportunity in Software/BPO companies in Mangalore during evening time.
  • Scholarships based on merit and low income categories.
  • Individually Mentored Practical Internship and Project Assignments.

 Program Structure :

Orientation & LEAD Program (3 Days)

  TRIMESTER 1 (12 Weeks) TRIMESTER 2 (12 Weeks)

TRIMESTER 3 (12 Weeks)

S. No Subjects Subjects Subjects
1 Economic Analysis for Business Decisions Marketing Management Production & Quality Management
2 Business Statistics Logistics & Supply Chain Management Organizational Behaviour
3 Principles of Management Research   Methodology Leadership Development
4 Communication and Interpersonal Skills Management Science Managing Information and Technology
5 Financial Reporting and Cost Control Human Capital Management & Audit Database Management System
6 Data Science for Business Foundation in Descriptive Analysis Data Mining & Data Warehousing
7 Work shop on Ideal Business Model & Characteristics Work shop on ABCD Analysis Framework Work shop on Theory A of Organizational Performance
8 Project on Industry Analysis Project on Indian Company Analysis & Publication Project on International Company Analysis & Publication
9 Lab Certificate on Excel modelling Lab Certificate on R  & Graphics Lab Certificate on SPSS & Graphics
10 Practice Based Experimental Learning I with IBM Online Resource Practice Based Experimental Learning II with IBM Online Resource Practice Based Experimental Learning III with IBM Online Resource

TRIMESTER 4 (12 Weeks)

TRIMESTER 5 (12 Weeks)

TRIMESTER 6 (12 Weeks)

S. No Subjects Subjects Subjects
1 International Business   Corporate Finance  





Industry Internship Project


Viva Voce


2 Entrepreneurship and New Venture Creation Strategic Management
3 E-Business Models & Strategies R Programming Concepts
4 Predictive Analytics   Optimization Analytics
5 Cognitive Analytics   Supply Chain, Logistics and Web & Social Media Analytics
6 Data Visualization & Advanced Analytics Finance, Marketing & Retail Analytics
7 Workshop on Project Planning & Management Workshop on New Breakthrough Technologies & Business Opportunities
8 Project on Business Plan, Presentation & Competition Project on Company Strategy Analysis & Publication
9 Lab Certificate on SAS Lab Certificate on Business analytics  & ERP Modules
10 Practice Based Experimental Learning IV with IBM Online Resource Practice Based Experimental Learning V with IBM Online Resource Publication of Dissertation in World E-Book Library


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