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MBA in Enterprise Management and Marketing

" Your Career Our Mission "

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Administrative Office No.: 0824-2425966

Duration : Two year, 6 Trimester full-time Programme, (Admission open for 2017-18)

Eligibility : Pass in any Bachelor degree of UGC recognized University with 50 % marks. Students who have less than 50% marks have to get an eligibility by passing a diploma in Basics of Business.  Admission needs valid score in SUAT.

ABOUT  MBA PROGRAMME :

The MBA – Enterprise Management and Marketing has unique course curriculum as per the requirement of the executives to start, manage, and expand Enterprises. The course aims at to develop marketing and entrepreneurial skills amongst the students. It also provides a platform to explore innovation, creativity and professionalism to the upcoming management aspirants. The present area of globalization and liberalization witnessed a revolutionary change in the domestic as well as in the global economics scenario. Indian economy is increasingly becoming market oriented economy in which private sector is going to play a prominent role. So there are many opportunities to start new business based on changes in technology, changes in aspiration of people in global business through digital space. This has asked for a different set of professionals having a sound knowledge of business, industry and economy.

Objectives :

The MBA Programme in Enterprise Management and Marketing seeks to develop students into leaders ready to handle the challenges of today’s Domestic / global business environment. This is accomplished through the following learning goals and objectives:

  • Integrative experience and experiential learning
  • Strategic and innovative thinking skills to enable effective decision-making and problem solving
  • Effective oral, written and presentation communication skills
  • Team participation and leadership
  • Functional business knowledge of marketing, operations, information technology finance, accounting, statistics and quantitative analysis to handle 21st Century enterprises.

UNIQUE FEATURES :

  • Trimester Scheme in MBA offered with Marketing and Enterprise Management focus.
  • Industry oriented latest syllabus.
  • Trimester scheme allows students to learn 30 latest subjects and 20 additional value added modules during two years course.
  • Student involvement in Minor/Industry projects during first five trimesters & four months full time industry immersed project during sixth Trimester.
  • Dynamic, qualified and friendly teaching faculty with average experience of more than 15 years.
  • Support for Education Loan Facility from Leading Banks. Hostels & Transportation Facility.
  • MOU with industries to get students trained in latest Management techniques through certificate programs / workshops.
  • Guest lecture series from Management professionals and additional certificate programmes in each semester.
  • Course scheduled to complete final semester with Provisional Degree Certificate by 30th
  • Participation/publication opportunity in two national conferences in Management/IT /Social Sciences area organized by the institution and further publication opportunity in International journals.
  • Opportunity to pursue further M.Phil./Ph.D.
  • Institutional Study books /Materials prepared according to the Syllabus.
  • Campus Placement Support with National & Multi-National Companies through a dedicated Placement Officer/Councellor.
  • Certificate courses on Excel Modelling, R & Graphics, SPSS, Online investment /Trading/Ad Design/Business Analytics.
  • Activity based learning environment, encouragement to student research & publications.
  • One week Optional U.K./Malaysia/Singapore/Dubai trip with International Certification Programme.
  • Earn while Learn Opportunity in Retail/BPO/Software companies during evening time.
  • Innovations in examination system with 50% weightage to continuous evaluation and 50% weightage to trimester end exam.
  • Scholarships based on merit and low income categories.
  • Individually Mentored Practical Internship and Project Assignments.

MBA – ENTERPRISE MANAGEMENT & MARKETING PROGRAMME  STRUCTURE :

Orientation & LEAD Program (2 Days)

  TRIMESTER 1 (12 Weeks) TRIMESTER 2 (12 Weeks) TRIMESTER 3 (12 Weeks)
S. N. Subjects Subjects Subjects
1 Economic Analysis for Business Decisions Marketing Management Production & Quality Management
2 Business Statistics Logistics & Supply Chain Management Organizational Behaviour
3 Principles of Management Research Methodology Leadership Development
4 Communication and Interpersonal Skills Management Science Managing Information and Technology
5 Financial Reporting and Cost Control Human Capital Management and Audit Export-Import Management
6 Business Law Business Ethics and Corporate Social Responsibility Business Plan and Project Implementation
7 Work shop on Ideal Business Model & Characteristics Work shop on ABCD Analysis Framework Work shop on Theory A of Organizational Performance
8 Project on Industry Analysis Project on Indian Company Analysis & Publication Project on International Company Analysis & Publication
9 Lab Certificate on Excel modelling Lab Certificate on R  & Graphics Lab Certificate on SPSS & Graphics
10 Practice Based Experimental Learning I Practice Based Experimental Learning II Practice Based Experimental Learning III
  TRIMESTER 4 (12 Weeks) TRIMESTER 5 (12 Weeks) TRIMESTER 6 (12 Weeks)
S.N. Subjects Subjects Subjects
1 International Business   Corporate Finance Industry Internship
Dissertation
Viva Voce
2 Entrepreneurship and New Venture Creation Strategic Management
3 E-Business Models &Strategies Business Analytics & Intelligence
4 Principles and Practice of Banking & Insurance Customer Relationship and Management
5 Retailing Management   Services Marketing
6 Consumer Behaviour and Marketing Research International Marketing
7 Workshop on Project Planning & Management Workshop on New Break through Technologies & Business Opportunities
8 Project on Business Plan, Presentation & Competition Project on Company Strategy Analysis & Publication
9 Lab Certificate on Online Investment/ Trading/ Ad. design/ Lab Certificate on Business analytics & ERP Modules
10 Practice Based Experimental Learning IV Practice Based Experimental Learning V Publication of Dissertation in World E-Book Library

 

 

  MBA  FEE STRUCTURE  2017-19

Tuition Fee

Course Fee for Karnataka Students  through SU Entrance Exam Fee for Karnataka Students  through PGCET  Exam Fee for Karnataka Students  through  KMAT Exam Fee for NRI/ Foreign Students Fee for Institutional Management /Industry Quota

MBA -Dual

(Trimester System)

76,000 (I Year)

72,000 (II Year)

 

80,000 (I Year)

72,000 (II Year)

1,31,000 (I Year)

   90,500 (II Year)

$ 10,000 (I Year)

$ 10,000 (II Year)

Rs. 6,00,000  (I Year)

Rs. 6,00,000  (II Year)

MBA

(Aviation Management)

1,21,000 (I Year)

1,11,000 (II Year)

 

1,21,000 (I Year)

1,11,000 (II Year)

 

1,51,000 (I Year)

1,11,000 (II Year)

 

$ 15,000 (I Year)

$ 15,000 (II Year)

Rs. 8,00,000  (I Year)

Rs. 8,00,000  (II Year)

MBA

(Business Intelligence)

1,11,000 (I Year)

1,01,000 (II Year)

1,11,000 (I Year)

1,01,000 (II Year)

1,41,000 (I Year)

1,01,000 (II Year)

$ 14,000 (I Year)

$ 14,000 (II Year)

Rs. 8,00,000  (I Year)

Rs. 8,00,000  (II Year)

MBA

(Evening)

  50,000 (I  Sem)

  50,000 (II Sem)

  50,000 (III Sem)

  50,000 (IV Sem)

 

 

 

$ 15,000 (I Year)

$ 15,000 (II Year)

Sponsored Candidates

Rs. 8,00,000  (I Year)

Rs. 8,00,000  (II Year)

 

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