MBA – Business Analytics

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Administrative Office No.: 0824-2425966

Duration : Two year, 4 Semester Program, (Admissions open for the batch 2018-19)

Eligibility: Pass Any Bachelor degree of UGC recognized University with 50 % Marks Admission needs valid score in SUAT/KEA-PGCET


The present era of globalization and liberalization witnessed a revolutionary change in the domestic as well as in the global economic scenario. Indian economy is increasingly becoming market oriented economy in which private sector is going to play a prominent role. It is predicted that there is expanding job opportunity in the private sector. This calls for a different breed of professionals with sound knowledge of business, industry and economy. The MBA Programme we offer has unique curriculum as per the requirement of the industry. The course aims at developing analytical and entrepreneurial skill amongst the students. It also provides a platform to foster innovation, creativity and professionalism to those who aspire to become managers of tomorrow.

Objectives :

The objective of the MBA programme is to transform students into leaders ready to tackle the ever increasing challenges of domestic / global business environment. This is accomplished through the following learning goals and objectives:

  • Integrative experience and experiential learning.
  • Innovative thinking skills to enable strategic decision-making and problem solving.
  • Effective oral presentation & written communication skills.
  • Team participation and leadership building.
  • Functional business knowledge of marketing, operations, information technology finance, accounting, statistics and quantitative analysis
  • Building the confidence of executives to make optimum, sound decisions by foreseeing the future and to lead the organization as sustainable winner.

Objectives :

  • Semester Scheme in MBA offered with dual specialization including Marketing, Finance, Human Resource Management, Banking and Insurance, Entrepreneurship, E-Business, Technology Management, Retail Business, Business Analytics, Aviation Management, Port & Shipping Management and International Business.
  • Student involvement in Minor /Industry projects during M.B.A programme. Updated industry oriented syllabus
  • Innovations in examination system with 50% weightage to continuous evaluation and 50% weightage to semester end exam.
  • Dynamic, qualified and friendly teaching faculty with average experience of more than 15 years.
  • Support for Education Loan Facility from Leading Banks. Hostels & Transportation Facility.
  • MOU with industries to get students trained in latest Management techniques through certificate programs / workshops.
  • Guest lecture series from Management professionals and additional certificate programmes in each semester.
  • Course scheduled to complete on due time with Provisional Degree Certificate by 30th
  • Participation/publication opportunity in two national conferences in Management/IT /Social Sciences area organized by the institution and further publication opportunity in International journals.
  • Opportunity to continue further studies leading to M.Phil./Ph.D.
  • Study books /Materials prepared and supplied according to the Syllabus.
  • Campus Placement Support with National & Multi-National Companies through dedicated Placement Office/Student Counsellor.
  • Certificate courses on Excel Modelling, R & Graphics, SPSS, Online investment /Trading/Ad Design/Business Analytics.
  • Congenial learning environment and encouragement for student research & publications.
  • Foreign Trip to U.K./France/Malaysia/Singapore/Dubai with International Certification Programme (optional).
  • Earn while Learn Opportunity in Retail/BPO/Software companies during evening time.
  • Scholarships based on merit for low income categories.
  • Individually Monitored Practical Internship and Project Assignments.


Prof. Shailashri V.T.

Co-ordinator, MBA, College of Business Management & Commerce M.A., PGDBA, MHRM, M. Phil. (Ph.D.) Experience – 16 yrs.


MBA Semester Program 2017 Onwards

I Semester                                                  II Semester
Sl. No Subjects Sl. No Subjects
1 Economic Analysis for Business Decisions 1 Marketing Management
2 Business Statistics and Analytics 2 Production & Supply Chain Management
3 Principles of Management  3 Financial Management
4 Organizational behavior and Managerial Communication 4 Operations Research
5 Financial Reporting and Cost Control 5 Human Resource Management and Audit
6 Business Law 6 Business Research Methods
7 Case Development on Industry Analysis 7 Project on Indian Company Analysis & Publication
8 Certificate Program  in  M S Excel 8 Professional Communication
Work shop on Ideal Business Model & Characteristics   Work shop on ABCD Analysis Framework
Practice based experimental learning II

 III semester IV semester
Sl. No Subjects Sl. No Subjects
1 Management Information System and analytics 1 Strategic Management
2 Entrepreneurship and new venture creation 2 International  Business Environment
3 Accounting for decision making 3 Elective 3
4 Elective 1 4 Elective 4
5 Elective 2 5 Dual Elective 2
6 Dual  Elective  1 6 Dissertation and viva voce
7 Certificate Program on SPSS 7 Certificate Program on Online Investment/ Trading/ Ad. design
8 Industry Internship  and Viva voce 8 Project on Business Plan, Presentation & Competition
9 Workshop on Project Planning & Management 9 Publication of Dissertation in World E-Book Library
10 Practice based  experimental Learning III 10 Practice  Based Experimental learning IV
Electives and Dual Electives:
Marketing Finance
Promotion and Distribution Security Analysis and Portfolio Management
Consumer Behaviour and Marketing Research Advanced financial  Management
Services Marketing International Financial Management
International Marketing Management Financial Services
Dual elective Marketing 1 Dual elective Finance  1
Dual elective Marketing 2 Dual elective Finance  2
Human Resource Management Banking & Insurance
Industrial and Employee Relations Principles and Practices of Banking and Insurance
Legal Aspects in Human Resource Management Banking and Insurance Products
Global Human Resource Management Trends in Indian Banking and Financial System
Training, Talent and Knowledge Management Rural Banking & Microfinance
Dual elective Human resource management  1 Dual elective Banking & Insurance 1
Dual elective Human resource management  2 Dual elective Banking & Insurance 2
Entrepreneurship E-Business
Entrepreneurial Competencies Development Electronic Business Models
Business Plan and Project Implementation Mobile Business Models
Corporate and Strategic Management  of Entrepreneurial Ventures Electronic & Mobile Banking
Entrepreneurial Finance and Marketing Mobile Transaction Security
Dual elective Entrepreneurship 1 Dual elective E-Business 1
Dual elective Entrepreneurship 2 Dual elective E-Business 2
Technology Management Retail Business
Information Technology Management Retail Organization and Retail Marketing
Nanotechnology Business Opportunities Retail Merchandising  Management
E-Customer Relationship Management (E-CRM) Store Management in Retail Business
Logistics and Supply Chain Management IT, HRM and CRM in Retail Business
Dual elective Technology Management 1 Dual elective Retail Business 1

Data Analytics & Business Intelligence International Trade Patterns and Balance of Payments
Predictive Analytics International Business Operations and Multinational Enterprise
Optimization Analytics Export-Import Management
Finance , HR, Marketing & Retail Analytics International Business Research
Dual elective Business Analytics 1 Dual elective International Business 1
Dual elective Business Analytics 2 Dual elective International Business 2
Aviation Port & Shipping Management
Airline and airport management Port Management
Aviation Law, Safety and Security Marine Law
Airline Marketing Management Safety & Security Cruise Marketing Management
Cabin crew Management Navigation & Nautical Studies
Dual Elective Aviation 1 Dual Elective 1 Container Terminal Operations
Dual Elective Aviation 2 Dual Elective 2 Maritime Economics & Logistics

Competitive EDGE:

Students of MBA Programme of Srinivas University are required to publish two Case Studies/Research papers in International Journals with faculty support and publish their project Dissertation in World E-Book Library. This is intended to enhance considerable weightage for their CV to obtain challenging jobs.

Career Opportunities :

MBA graduates have a variety of career options. They may choose to become any one of the following according to interest and aptitude.

  • Finance specialist
  • Marketing specialist
  • Operations specialist
  • Human Resource manager
  • International Business specialist
  • Business Manager
  • Accounts Executive
  • Public Relations Specialists
  • Financial analysts
  • Marketing Executive
  • Executive Assistant
  • Banking & Finance
  • ERP Consultant (MBA in IT)
  • Information System Manager
  • Data analytics.
  • Hospital Management
  • Self employment MBA graduates develop the ability to start their own business venture and become successful entrepreneurs.

Fee Structure

(For the Academic Year 2019-20)

Course Name Year General Course Fee (Rs.) Karnataka Student Course Fee (Rs.)
MBA (Business Analytics)
(Above 50% Marks)
(Super-Speciality Program)
Year One 1,66,000 1,16,000
Year Two 1,20,500 1,00,500
Total 2,86,500 2,16,500