B.Des. UX-User Experience

BACHELOR OF DESIGN (B.DES –USER EXPERIENCE DESIGN)

Download Brochure

Administrative Office No.: 0824-2425966

BACHELOR OF COMPUTER APPLICATION (B.Des. UX-User Experience)

Duration : 4 years, 8 semesters. (Admissions open for the batch 2020-21)

Eligibility : Pass in 10 + 2 / 12th Standard with minimum 50% marks. Admission needs valid score in SUAT.

About B.Des (User Experience Design):

ImaginXP is India’s leading UX design and design thinking organization that has trained and certified 15000+ professionals in this field. With 11+ industry partnered centres across the country, ImaginXP trains leading corporates like nVidia, ITC, KPIT, Toshiba Mitsubishi and more. The courses that run at ImaginXP are approved by leading state governments and the organization is also the knowledge partner with NASSCOM and Facebook in its initiative of Design4India. With a total of 95+ faculty and collaboration for faculty exchange from leading universities in UX design like CIID – Copenhagen, ImaginXP is bringing quality design thinking and UX design education to India.

The BACHELOR OF DESIGN IN USER EXPERIENCE (B.DES-UX) is the process of enhancing user satisfaction with a digital product by improving the usability, accessibility and pleasure provided in the interaction with the product. 4-Year Bachelor of Design in User Experience (UX) program teaches how to design digital products that provide relevant user experiences. It is about understanding the needs of the users, creating a product roadmap based on these needs and then implementing the principles of UX design so that you get easy to use, simple product.

The day-to-day business operations of companies’ across the globe have changed with advancement of technology and rapid digitalization. ‘Design’ of digital product influences business decisions and that’s the primary reason of need of ‘UX Designers’ in industry. Our program in User Experience Design has been devised and designed by UX Industry professionals considering the needs of the job market.

The program includes valuable industry experience through projects, assignments and industry internships. It’s taught by the best in-house faculty, accompanied with guest faculty from industry with expertise in UX. The program offers 100% placement assistance; therefore, students looking for well-paying jobs in numerous fields can opt for these programs.

Special Features:

  • Duration of the course is 4 years with 8 semesters.
  • Classes will be held between 10.00 am to 4.00 pm with 45 min break during week days.
  • User Experience Designers Lead Innovation in the Technology & Product Industry.
  • 5 Lakhs is the average starting salary of an Entry Level User Experience Designer.
  • 10 Lakh User Experience Jobs available with Leading Corporates.
  • Growth & Career Opportunities in India & Worldwide.
  • Industry-led User Experience Design Curriculum
  • 6 Months – 1 Year of Internship Provided in User Experience Design Industry
  • Tuition Fees Differ Considering the Student’s Income Group.
  • ImaginXP’s Tie-up with Pan India Renowned Universities.
  • Hands-on Teaching by Quality Faculty.

Career Opportunities:

Client server programmer, Robotic Engineering, AI programming for All sorts of Appliances, Mechatronics Engineer.

Campus Recruitment

Due to the growing digitalization of products and services, companies in a large number of industry segments are striving to improve the customer experience. As a result, there is wide plethora of jobs available for UX designers in industry segments like Financial Services, Banking, Insurance, Media, Education, Hospitality etc. Further, the lack of credible UX courses has ensured that there aren’t enough UX designers. This disparity is an advantage to students learning UX design and design thinking. Given the practical nature of the program, the students will be ready to solve real-life problems and will be valuable assets to the industry segment they choose. Our University graduates are offered 100% placement assistance, with this program, and can explore various career paths as:
• User Researcher
• Information Architect
• Wireframe Expert
• Interaction Designer
• Information Visualization
• Visual Designer
• Design Manager
• Usability Analyst
• Automotive UX Designer
• Chat UI Designer
• Voice UI Designer
• Haptic UI Designer

Some of the Companies that Hire UX Designers
• Amazon
• Netflix
• Deloitte
• HP
• Intel
• Flipkart
• Virtusa
• Make My Trip
• KPMG
• Infosys
• Google
• HCL
• Tech Mahindra
• Wipro

Program Structure:

Year 1 Code Semester 1 Total no. of hours credit IE UE Total marks
Subject 1 19BDSD101 Sketching & drawing (Theory) 45 4 50 50 100
Subject 2 19BDFOD102 Fundamentals of design (Jury) 45 4 50 50 100
Subject 3 19BDHED103 History of art & Evolution of design (Theory) 45 4 50 50 100
Subject 4 19BDIUXD104 Introduction to UX Design (Theory) 45 4 50 50 100
Subject 5 19BDIVD105 Introduction to Visual Design (Practical) 45 4 50 50 100
Subject 6 19BDDVI106 Design Communication and visualizing ideas (Jury) 45 4 50 50 100
Subject 7 19BDEUP107 Empathy and understanding problems (Jury) 45 4 50 50 100
Subject 8 19BDIoI108 Idea to Innovation 20 2 50 50
Subject 9 19BDEPO109 Excellence Programme (Online aptitude management) 20 2 50 50
355 32 450 350 800


Year 1 Code Semester 2 Total no. of hours credit IE UE Total marks
Subject 1 19BDSDA201 Sketching & drawing Advance (Theory) 45 4 50 50 100
Subject 2 19BDVDT202 Visual Design Tools (Practical) 45 4 50 50 100
Subject 3 19BDTED203 Technology in Experience Design (Theory) 45 4 50 50 100
Subject 4 19BDIUXA204 UX Design Advance (Jury) 45 4 50 50 100
Subject 5 19BDUID205 Basic of UI Development (Theory and Practical) 45 4 50 50 100
Subject 6 19BDISUX206 Integrated studio for UX (Jury) 45 4 50 50 100
Subject 7 19BDPCS207 Presentation and Communication skills 20 2 50 50
Subject 8 19BDEVS208 Environmental studies 20 2 50 50
310 28 400 300 700


Year 2 Code Semester 3 Total no. of hours credit IE UE Total marks
Subject 1 19BDEPD301 Ethnography & People Design (Jury) 45 4 50 50 100
Subject 2 19BDIUR302 Introduction to User Research (Theory) 45 4 50 50 100
Subject 3 19BDSDTF303 Service Design and Task Flow (Theory) 45 4 50 50 100
Subject 4 19BDIA304 Information Architecture (Jury) 45 4 50 50 100
Subject 5 19BDIUID305 Introduction to UI Design (Jury) 45 4 50 50 100
Subject 6 19BDDT306 Design Thinking (Jury) 45 4 50 50 100
Subject 7 19BDIDS307 Information and Data studies (Jury) 45 4 50 50 100
Subject 8 19BDICS308 Introduction to Cyber Security (MOOC Online) 20 2 50 50
Subject 9 19BDDRD309 Design Research Documentation 20 2 50 50
355 32 450 350 800


Year 2 Code Semester 3 Total no. of hours credit IE UE Total marks
Subject 1 19BDEPD301 Ethnography & People Design (Jury) 45 4 50 50 100
Subject 2 19BDIUR302 Introduction to User Research (Theory) 45 4 50 50 100
Subject 3 19BDSDTF303 Service Design and Task Flow (Theory) 45 4 50 50 100
Subject 4 19BDIA304 Information Architecture (Jury) 45 4 50 50 100
Subject 5 19BDIUID305 Introduction to UI Design (Jury) 45 4 50 50 100
Subject 6 19BDDT306 Design Thinking (Jury) 45 4 50 50 100
Subject 7 19BDIDS307 Information and Data studies (Jury) 45 4 50 50 100
Subject 8 19BDICS308 Introduction to Cyber Security (MOOC Online) 20 2 50 50
Subject 9 19BDDRD309 Design Research Documentation 20 2 50 50
355 32 450 350 800


Year 3 Code Semester 5 Total no. of hours credit IE UE Total marks
Subject 1 19BDWP501 Wireframing and Prototyping (Jury/practical) 45 4 50 50 100
Subject 2 19BDUT502 Usability Testing (Theory) 45 4 50 50 100
Subject 3 19BDUXDG503 UX & Digitalization (Jury) 45 4 50 50 100
Subject 4 19BDIM504 Innovation Management (Theory) 45 4 50 50 100
Subject 5 19BDVDA505 Visual Design Tools advance (Practical) 45 4 50 50 100
Subject 6 19BDTEDA506 Technology in Experience Design Advance (Jury) 45 4 50 50 100
Subject 7 19BDOED507 Omni-channel Experience Design (Jury) 45 4 50 50 100
Subject 8 19BDUAD508 UX for Assistive Design 20 2 50 50
Subject 9 19BDLVP509 UX Live Project 20 2 50 50
355 32 450 350 800


Year 3 Code Semester 6 Total no. of hours credit IE UE Total marks
Subject 1 19BDIDA601 Interaction Design Advance (Jury) 45 4 50 50 100
Subject 2 19BDUXF602 UX Design for Futuristic Technologies (Theory/Jury 45 4 50 50 100
Subject 3 19BDUXRI603 UX Design for Rural India (Jury) 45 4 50 50 100
Subject 4 19BDUIA604 UI Development Advance 45 4 50 50 100
Subject 5 19BDIUX605 Industry specific UX Design (Jury) 45 4 50 50 100
Subject 6 19BDPFMA606 Portfolio Management advance (Jury) 45 4 50 50 100
Subject 7 19BDFXD607 Freelancing in UX Design 20 2 50 50
Subject 8 19BDIPR608 Intellectual Property Rights 20 2 50 50
310 28 400 300 700


Year 4 Code Semester 7 Total no. of hours credit IE UE Total marks
Subject 1 19BDGUX701 Gamification and UX (Jury) 45 4 50 50 100
Subject 2 19BDHMI702 Human-Machine Interface (Theory) 45 4 50 50 100
Subject 3 19BDPDL703 Product Design and Lifecycle management (Jury) 45 4 50 50 100
Subject 4 19BDBDM704 Business UX and Design Management (Theory) 45 4 50 50 100
Subject 5 19BDUXH705 UX in Healthcare (Jury) 45 4 50 50 100
Subject 6 19BDUXL706 Integrated Studio for UX Advance (Jury) 45 4 50 50 100
Subject 7 19BDSMNA707 Seminar 1 (Part A) 20 2 50 50
Subject 8 19BDSMNB708 Seminar 1 (Part B) 20 2 50 50
310 28 400 300 700


Year 4 Code Semester 8 Total no. of hours credit IE UE Total marks
Subject 1 19BDIP801 Degree Project (Internship- 4 months) Project Review and Jury 10 350 350 700
10 350 350 700


Fee Structure

(For the Academic Year 2020-21)

S.No Courses Duration Annual Fee Structure
Non-Karnataka Karnataka
1 B.Des. UX-User Experience     
Eligibility : Pass in 10+2/PUC in any discipline with 50% aggregate marks (NRI/below 50%: 15K extra in I Year)
4 Years (Eight Semesters) (with Imagine XP, Pune) Year I : Rs. 1,53,000
Year II : Rs. 1,30,500
Year III : Rs. 1,30,500
Year IV : Rs. 1,30,500
Total :  Rs. 5,44,500
Rs. 1,35,000
Rs. 1,30,500
Rs. 1,30,500 
Rs. 1,30,500
Rs. 5,26,500 

Note :
(1) University Registration Fee, Eligibility Fee for other State students, Examination Fee, Uniform Fee, Hostel Fee, Industry visit fee, Internship fee, Transportation fee, Sports & games fee, Extra-curricular activity fee, etc., are extra. The course fees mentioned for subsequent years may vary annually up to 6%.
(2) The University Marketing Team will help the admitted students to avail of Education Loans, Scholarships, etc.
(3) The University Placement & Training Team will assist the admitted students to get (a) Earn While Learn, (b) Industry Internship, and (c) Final Job Placement.