B.Des. UX-User Experience

BACHELOR OF DESIGN (B.DES –USER EXPERIENCE DESIGN)

Administrative Office No.: 0824-2425966

BACHELOR OF DESIGN (B.Des. UX-User Experience)

Duration : 4 years, 8 semesters. (Admissions open for the batch 2021-22)

Eligibility : Pass in 10 + 2 / 12th Standard with minimum 50% marks. Admission needs valid score in SUAT.

About B.Des (User Experience Design):

The BACHELOR OF DESIGN IN USER EXPERIENCE (B.DES-UX) is the process of enhancing user satisfaction with a digital product by improving the usability, accessibility and pleasure provided in the interaction with the product. 4-Year Bachelor of Design in User Experience (UX) program teaches how to design digital products that provide relevant user experiences. It is about understanding the needs of the users, creating a product roadmap based on these needs and then implementing the principles of UX design so that you get easy to use, simple product.
The day-to-day business operations of companies’ across the globe have changed with advancement of technology and rapid digitalization. ‘Design’ of digital product influences business decisions and that’s the primary reason of need of ‘UX Designers’ in industry. Our program in User Experience Design has been devised and designed by UX Industry professionals considering the needs of the job market.

Special Features:

Duration of the course is 4 years with 8 semesters.
Classes will be held between 10.00 am to 4.00 pm with 45 min break during week days.
User Experience Designers Lead Innovation in the Technology & Product Industry.
5 Lakhs is the average starting salary of an Entry Level User Experience Designer.
10 Lakh User Experience Jobs available with Leading Corporates.
Growth & Career Opportunities in India & Worldwide.
Industry-led User Experience Design Curriculum
6 Months – 1 Year of Internship Provided in User Experience Design Industry
Tuition Fees Differ Considering the Student’s Income Group.
ImaginXP’s Tie-up with Pan India Renowned Universities.
Hands-on Teaching by Quality Faculty.

Career Opportunities:

Client server programmer, Robotic Engineering, AI programming for All sorts of Appliances, Mechatronics Engineer.

Campus Recruitment

Due to the growing digitalization of products and services, companies in a large number of industry segments are striving to improve the customer experience. As a result, there is wide plethora of jobs available for UX designers in industry segments like Financial Services, Banking, Insurance, Media, Education, Hospitality etc. Further, the lack of credible UX courses has ensured that there aren’t enough UX designers. This disparity is an advantage to students learning UX design and design thinking. Given the practical nature of the program, the students will be ready to solve real-life problems and will be valuable assets to the industry segment they choose. Our University graduates are offered 100% placement assistance, with this program, and can explore various career paths as:
• User Researcher
• Information Architect
• Wireframe Expert
• Interaction Designer
• Information Visualization
• Visual Designer
• Design Manager
• Usability Analyst
• Automotive UX Designer
• Chat UI Designer
• Voice UI Designer
• Haptic UI Designer

Some of the Companies that Hire UX Designers
• Amazon
• Netflix
• Deloitte
• HP
• Intel
• Flipkart
• Virtusa
• Make My Trip
• KPMG
• Infosys
• Google
• HCL
• Tech Mahindra
• Wipro

Program Structure:

Year 1	Code	Semester 1	Total no. of hours	credit	IE	UE	Total marks
Subject 1	19BDSD101	Sketching & drawing (Theory)	45	4	50	50	100
Subject 2	19BDFOD102	Fundamentals of design (Jury)	45	4	50	50	100
Subject 3	19BDHED103	History of art & Evolution of design (Theory)	45	4	50	50	100
Subject 4	19BDIUXD104	Introduction to UX Design (Theory)	45	4	50	50	100
Subject 5	19BDIVD105	Introduction to Visual Design (Practical)	45	4	50	50	100
Subject 6	19BDDVI106	Design Communication and visualizing ideas (Jury)	45	4	50	50	100
Subject 7	19BDEUP107	Empathy and understanding problems (Jury)	45	4	50	50	100
Subject	8	19BDIoI108	Idea to Innovation	20	2	50	50
Subject 9	19BDEPO109	Excellence Programme (Online aptitude management)	20	2	50		50
			355	32	450	350	800

Year 1	Code	Semester 2	Total no. of hours	credit	IE	UE	Total marks
Subject 1	19BDSDA201	Sketching & drawing Advance (Theory)	45	4	50	50	100
Subject 2	19BDVDT202	Visual Design Tools (Practical)	45	4	50	50	100
Subject 3	19BDTED203	Technology in Experience Design (Theory)	45	4	50	50	100
Subject 4	19BDIUXA204	UX Design Advance (Jury)	45	4	50	50	100
Subject 5	19BDUID205	Basic of UI Development (Theory and Practical)	45	4	50	50	100
Subject 6	19BDISUX206	Integrated studio for UX (Jury)	45	4	50	50	100
Subject 7	19BDPCS207	Presentation and Communication skills	20	2	50		50
Subject 8	19BDEVS208	Environmental studies	20	2	50		50
			310	28	400	300	700

Year 2	Code	Semester 3	Total no. of hours	credit	IE	UE	Total marks
Subject 1	19BDEPD301	Ethnography & People Design (Jury)	45	4	50	50	100
Subject 2	19BDIUR302	Introduction to User Research (Theory)	45	4	50	50	100
Subject 3	19BDSDTF303	Service Design and Task Flow (Theory)	45	4	50	50	100
Subject 4	19BDIA304	Information Architecture (Jury)	45	4	50	50	100
Subject 5	19BDIUID305	Introduction to UI Design (Jury)	45	4	50	50	100
Subject 6	19BDDT306	Design Thinking (Jury)	45	4	50	50	100
Subject 7	19BDIDS307	Information and Data studies (Jury)	45	4	50	50	100
Subject 8	19BDICS308	Introduction to Cyber Security (MOOC Online)	20	2	50		50
Subject 9	19BDDRD309	Design Research Documentation	20	2	50		50
			355	32	450	350	800

Year 2	Code	Semester 3	Total no. of hours	credit	IE	UE	Total marks
Subject 1	19BDEPD301	Ethnography & People Design (Jury)	45	4	50	50	100
Subject 2	19BDIUR302	Introduction to User Research (Theory)	45	4	50	50	100
Subject 3	19BDSDTF303	Service Design and Task Flow (Theory)	45	4	50	50	100
Subject 4	19BDIA304	Information Architecture (Jury)	45	4	50	50	100
Subject 5	19BDIUID305	Introduction to UI Design (Jury)	45	4	50	50	100
Subject 6	19BDDT306	Design Thinking (Jury)	45	4	50	50	100
Subject 7	19BDIDS307	Information and Data studies (Jury)	45	4	50	50	100
Subject 8	19BDICS308	Introduction to Cyber Security (MOOC Online)	20	2	50		50
Subject 9	19BDDRD309	Design Research Documentation	20	2	50		50
			355	32	450	350	800

Year 3	Code	Semester 5	Total no. of hours	credit	IE	UE	Total marks
Subject 1	19BDWP501	Wireframing and Prototyping (Jury/practical)	45	4	50	50	100
Subject 2	19BDUT502	Usability Testing (Theory)	45	4	50	50	100
Subject 3	19BDUXDG503	UX & Digitalization (Jury)	45	4	50	50	100
Subject 4	19BDIM504	Innovation Management (Theory)	45	4	50	50	100
Subject 5	19BDVDA505	Visual Design Tools advance (Practical)	45	4	50	50	100
Subject 6	19BDTEDA506	Technology in Experience Design Advance (Jury)	45	4	50	50	100
Subject 7	19BDOED507	Omni-channel Experience Design (Jury)	45	4	50	50	100
Subject 8	19BDUAD508	UX for Assistive Design	20	2	50		50
Subject 9	19BDLVP509	UX Live Project	20	2	50		50
			355	32	450	350	800

Year 3	Code	Semester 6	Total no. of hours	credit	IE	UE	Total marks
Subject 1	19BDIDA601	Interaction Design Advance (Jury)	45	4	50	50	100
Subject 2	19BDUXF602	UX Design for Futuristic Technologies (Theory/Jury	45	4	50	50	100
Subject 3	19BDUXRI603	UX Design for Rural India (Jury)	45	4	50	50	100
Subject 4	19BDUIA604	UI Development Advance	45	4	50	50	100
Subject 5	19BDIUX605	Industry specific UX Design (Jury)	45	4	50	50	100
Subject 6	19BDPFMA606	Portfolio Management advance (Jury)	45	4	50	50	100
Subject 7	19BDFXD607	Freelancing in UX Design	20	2	50		50
Subject 8	19BDIPR608	Intellectual Property Rights	20	2	50		50
			310	28	400	300	700

Year 4	Code	Semester 7	Total no. of hours	credit	IE	UE	Total marks
Subject 1	19BDGUX701	Gamification and UX (Jury)	45	4	50	50	100
Subject 2	19BDHMI702	Human-Machine Interface (Theory)	45	4	50	50	100
Subject 3	19BDPDL703	Product Design and Lifecycle management (Jury)	45	4	50	50	100
Subject 4	19BDBDM704	Business UX and Design Management (Theory)	45	4	50	50	100
Subject 5	19BDUXH705	UX in Healthcare (Jury)	45	4	50	50	100
Subject 6	19BDUXL706	Integrated Studio for UX Advance (Jury)	45	4	50	50	100
Subject 7	19BDSMNA707	Seminar 1 (Part A)	20	2	50		50
Subject 8	19BDSMNB708	Seminar 1 (Part B)	20	2	50		50
			310	28	400	300	700

Year 4	Code	Semester 8	Total no. of hours	credit	IE	UE	Total marks
Subject 1	19BDIP801	Degree Project (Internship- 4 months) Project Review and Jury		10	350	350	700
				10	350	350	700

Fee Structure

(For the Academic Year 2021-22)

B.Des –UX (User Design) (In Association with ImaginXP, Pune) (*) (Above 50% Marks) (NRI Rs.25000/- Extra in I Year)

S.No	Courses	Location	Duration	Annual Fee Structure
				Srinivas University (for Non-KA Students)	Srinivas University (for KA Students)
1	B.Des. UX-User Experience Eligibility: Pass in 10+2/PUC in any discipline with 50% aggregate marks (NRI/below 50%: 15K extra in I Year) (*Conditions apply)	Mangalore, KA	4 Years (Eight Semesters)	Year I : Rs. 1,53,000 Year II : Rs. 1,30,500 Year III : Rs. 1,30,500 Year IV : Rs. 1,30,500 Total. 5,44,500	Rs. 1,35,000* Rs. 1,30,500 Rs. 1,30,500 Rs. 1,30,500 Total. 5,26,500

Note :
(1) University Registration Fee, Eligibility Fee for other State students, Examination Fee, Uniform Fee, Hostel Fee, Industry visit fee, Internship fee, Transportation fee, Sports & games fee, Extra-curricular activity fee, etc., are extra. The course fees mentioned for subsequent years may vary annually up to 6%.
(2) The University Marketing Team will help the admitted students to avail of Education Loans, Scholarships, etc.
(3) The University Placement & Training Team will assist the admitted students to get (a) Earn While Learn, (b) Industry Internship, and (c) Final Job Placement.