Bachelor of Design In User Experience Design (BDES-UX)

Bachelor of Design In User Experience Design (BDES-UX)

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Administrative Office No.: 0824-2425966

Duration: 4 years, Eight semesters (Admissions open for the batch 2020-21).

Eligibility:  Pass in 10 + 2 / 12th Standard with minimum 40% marks.  Admission needs valid score in SUAT.

About BDES-UX :

The BACHELOR OF DESIGN IN USER EXPERIENCE DESIGN (BDES-UX) is the process of enhancing user satisfaction with a digital product by improving the usability, accessibility and pleasure provided in the interaction with the product.

4-Year Bachelor of Design in User Experience (UX) program teaches how to design digital products that provide relevant user experiences. It is about understanding the needs of the users, creating a product roadmap based on these needs and then implementing the principles of UX design so that you get easy to use, simple product.

The day-to-day business operations of companies’ across the globe have changed with advancement of technology and rapid digitalization. ‘Design’ of digital product influences business decisions and that’s the primary reason of need of ‘UX Designers’ in industry. Our program in User Experience Design has been devised and designed by UX Industry professionals considering the needs of the job market.

ImaginXP is India’s leading UX design and design thinking organisation that has trained and certified 15000+ professionals in this field. With 11+ industry partnered centres across the country, ImaginXP trains leading corporates like nVidia, ITC, KPIT, Toshiba Mitsubishi and more. The courses that run at ImaginXP are approved by leading state governments and the organisation is also the knowledge partner with NASSCOM and Facebook in its initiative of Design4India. With a total of 95+ faculty and collaboration for faculty exchange from leading universities in UX design like CIID – Copenhagen, ImaginXP is bringing quality design thinking and UX design education to India.

Special Features:

  • Duration of the course is 4 years with 8 semesters.
  • Classes will be held between 9.00 am to 4.30 pm with 45 min break during week days.
  • User Experience Designers Lead Innovation in the Technology & Product Industry.
  • 5 Lakhs is the average starting salary of an Entry Level User Experience Designer.
  • 10 Lakh User Experience Jobs available with Leading Corporates.
  • Growth & Career Opportunities in India & Worldwide.
  • Industry-led User Experience Design Curriculum.
  • 6 Months – 1 Year Of Internship Provided in User Experience Design Industry
  • Tuition Fees Differ Considering the Student’s Income Group.
  • Imaginxp’s Tie-up with Pan India Renowned Universities.
  • Hands-on Teaching By Quality Faculty.

Career Opportunities:

  • Software applications developer
  • Computer systems analyst.
  • Computer systems engineer.
  • Network systems administrator.
  • Database administrator
  • Business intelligence analyst
  • Web developer
  • Computer programmer

Campus Recruitment

Due to the growing digitalization of products and services, companies in a large number of industry segments are striving to improve the customer experience. As a result, there is wide plethora of jobs available for UX designers in industry segments like Financial Services, Banking, Insurance, Media, Education, Hospitality etc. Further, the lack of credible UX courses has ensured that there aren’t enough UX designers. This disparity is an advantage to students learning UX design and design thinking. Given the practical nature of the program, the students will be ready to solve real-life problems and will be valuable assets to the industry segment they choose. Our University graduates are offered 100% placement assistance, with this program, and can explore various career paths as:

  • User Researcher
  • Information Architect
  • Wireframe Expert
  • Interaction Designer
  • Information Visualization
  • Visual Designer
  • Design Manager
  • Usability Analyst
  • Automotive UX Designer
  • Chat UI Designer
  • Voice UI Designer
  • Haptic UI Designer

Some Of The Companies That Hire UX Designers

  • Microsoft
  • EY
  • Adobe
  • Accenture
  • TATA consultancy services
  • Infosys
  • Google
  • Thence
  • Capgemini
  • Amazon
  • Wipro
  • Mobiliya

Programme Structure:

S. No. Subjects Credits S. No. Subjects Credits
1. Sketching & drawing 3 1. Sketching & drawing Advance 3
2. Fundamentals of design 5 2. Visual Design Tools 3
3. Introduction to UX Design 3 3. Technology in experience design 5
4. History of art & Evolution of design 5 4. UX Design Advance 3
5. Introduction to Visual Design 3 5. Basics of UI Development 5
6. Design Communication and visualizing ideas 3 6. Integrated studio for UX 5
7. Empathy and understanding problems 3    
  Total Credits 25   Total Credits 24
1. Ethnography & people design 5 1. User research application 3
2. Introduction to user research 3 2. Service design & task flows advance 3
3. Service design & task flows 3 3. Introduction to Interaction Design 5
4. Information Architecture 5 4. UI Design Advance 3
5. Introduction to UI Design 3 5. Design Thinking Application 3
6. Design Thinking 3 6. Data Analytics 3
7. Information & Data Study 3 7. Introduction to 6D  5
  Total Credits 25   Total Credits 25
1. Wireframing & Prototyping 3 1. Interaction Design Advance 5
2. Usability Testing 5 2. UX Design for futuristic technologies 3
3. UX & Digitalization 5 3. UX Design for rural India 3
4. Innovation Management 3 4. UI Development – Advance 5
5. Visual Design Tools Advance 5 5. Industry specific UX design 3
6. Technology in Experience Design Advance 3 6. Integrated studio for UX – Advance 5
7. Omnichannel experience design 3  
  Total Credits 27   Total Credits 24
1. Gamification & UX 3 1. Degree Project 27
2. HMI 5 2. Project Reviews  
3. Product design & lifecycle management 5 3. Jury  
4. Business, UX & Design management 5      
5. Live Project 5      
  Total Credits 23   Total Credits 27

Fee Structure

(For the Academic Year 2020-21)

S.No Courses Duration Annual Fee Structure
Non-Karnataka Karnataka
1 B.Des. (UX‐User Experience) 
Eligibility : Pass in 10+2/PUC in  any  discipline  with  50%  aggregate marks   (NRI/below 50%: 15K extra in I  Year)
4 Years  (Eight  Semesters) 
(with  Imagine XP,  Pune)
Year I : Rs. 1,53,000
Year II : Rs.  1,30,500
Year III : Rs. 1,30,500
Year IV : Rs. 1,30,500
Total:  Rs. 5,44,500
Rs. 1,35,000
Rs. 1,30,500
Rs. 1,30,500
Rs. 1,30,500
Rs. 5,26,500

Note :
(1) University Registration Fee, Eligibility Fee for other State students, Examination Fee, Uniform Fee, Hostel Fee, Industry visit fee, Internship fee, Transportation fee, Sports & games fee, Extra-curricular activity fee, etc., are extra. The course fees mentioned for subsequent years may vary annually up to 6%.
(2) The University Marketing Team will help the admitted students to avail of Education Loans, Scholarships, etc.
(3) The University Placement & Training Team will assist the admitted students to get (a) Earn While Learn, (b) Industry Internship, and (c) Final Job Placement.