Programs

MBA Marketing

An MBA in Marketing equips you with in-demand skills in communication, sales, branding, and market research. The program blends contemporary marketing trends with real-world learning, preparing you for dynamic roles in FMCG, IT, advertising, media, consulting, and more.

  • High quality learning experience
  • Industry relevant syllabus
  • Global learning experience
  • Online Certification
  • Comprehensive entrepreneurial ecosystem
  • 24/7 connectivity to E-library
  • Contemporary & Industry relevant learning
  • Educating the next generation
Semester I
  1. Principles of Management and OB
  2. Financial Accounting
  3. Economics for Managers
  4. Business Communication
  5. IT for Managers
  6. Business Statistics
  7. Indian Business Environment
  8. Business Analytics using Excel
  9. Skill Development Course 1
  10. Open elective 1
  11. Open elective 2
Semester II
  1. Human Resource Management
  2. Marketing Management
  3. Financial Management
  4. OR for Management Decisions
  5. Business Research Methods
  6. Legal Aspects of Business
  7. Entrepreneurship and Innovation
  8. Business Ethics and Values
  9. Skill Development Course 2
  10. Open elective 1
  11. Open elective 2
Semester III
  1. Strategic Management
  2. Production and Operations Management
  3. SDGs and Business Management
  4. Dual Elective 1/1
  5. Dual Elective 1/2
  6. Dual Elective 1/3
  7. Dual Elective 2/1
  8. Dual Elective 2/2
  9. Dual Elective 2/3
  10. Open Elective 5
  11. Open Elective 6
Semester IV
  1. Dual Elective ¼
  2. Dual Elective1/5
  3. Dual Elective 2/4
  4. Dual Elective 2/5
  5. Project Dissertation
  6. Comprehensive Viva Voce Summer Internship and Project Dissertation
Electives & Dual Electives
  1. Consumer Behavior and Marketing Research
  2. Advertising and Sales Management
  3. Product and Brand Management
Electives & Dual Electives
  1. Logistics and Distribution Management
  2. B to B Marketing
  • High quality learning experience
  • Industry relevant syllabus
  • Global learning experience
  • Online Certification
  • Comprehensive entrepreneurial ecosystem
  • 24/7 connectivity to E-library
  • Contemporary & Industry relevant learning
  • Educating the next generation

Course Duration

2 years, 4 semesters.

Course Eligibility

Any graduation with 50%

Course Fees

Become a Marketing Leader

Master the art of branding, sales, and strategy. Enroll in MBA – Marketing and unlock career opportunities across top-growing sectors.

Admission Enquiry

Mrs. Rajalakshmi

Admission officer, Srinivas University