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Programs

BBA – Business Intelligence, Retail Operations and Digital Marketing

The BBA in Business Intelligence, Retail Operations, and Digital Marketing is a future-focused undergraduate program that blends data analytics, retail management, and digital marketing into a unified curriculum. Students gain practical skills in interpreting business data, optimizing retail performance, and executing result-oriented digital campaigns—preparing them for leadership roles in modern, tech-driven commerce.

Limited Seats - Apply Now
  • This specialization focuses on using data analytics, technology, and strategic decision-making to enhance business performance.
  • It equips students with skills to analyze data, generate insights, and assist organizations in making data-driven decisions.
  • This specialization is designed to train students in managing and operating retail businesses, both physical and online.
  • It focuses on the retail sector’s dynamics, supply chain management, customer behavior, and inventory control.
  • This program emphasizes marketing in the digital realm, focusing on using digital tools to enhance brand visibility, engagement, and sales.
  • It teaches how to reach and connect with consumers using online platforms.
  • Focus on tools and techniques for data analysis, decision-making, and business strategy using software like Tableau, Power BI, and advanced Excel.
  • Covers retail management, inventory control, supply chain management, consumer behavior analysis, and store operations.
  • Emphasizes digital marketing strategies, including social media marketing, SEO, SEM, content marketing, and analytics.
  • Acquire practical knowledge of managing retail operations, customer service, inventory, sales optimization, and store layouts.
  • This specialization focuses on using data analytics, technology, and strategic decision-making to enhance business performance.
  • It equips students with skills to analyze data, generate insights, and assist organizations in making data-driven decisions.
  • This specialization is designed to train students in managing and operating retail businesses, both physical and online.
  • It focuses on the retail sector’s dynamics, supply chain management, customer behavior, and inventory control.
  • This program emphasizes marketing in the digital realm, focusing on using digital tools to enhance brand visibility, engagement, and sales.
  • It teaches how to reach and connect with consumers using online platforms.
  • Focus on tools and techniques for data analysis, decision-making, and business strategy using software like Tableau, Power BI, and advanced Excel.
  • Covers retail management, inventory control, supply chain management, consumer behavior analysis, and store operations.
  • Emphasizes digital marketing strategies, including social media marketing, SEO, SEM, content marketing, and analytics.
  • Acquire practical knowledge of managing retail operations, customer service, inventory, sales optimization, and store layouts.

Course Duration

3 years with 6 semester

Course Eligibility

A candidate with PUC/10+2 Commerce/Science/Arts

Course Fees

Drive Smarter Business Success

Step into the world of intelligent business strategies. Enroll in the BBA in Business Intelligence, Retail Operations, and Digital Marketing to master the tools of data analytics, retail excellence, and digital outreach—skills in high demand across industries.
Limited Seats - Apply Now

Admission Enquiry

Mrs. Rajalakshmi

Admission officer, Srinivas University
  • 7026436197
  • 0824 2412382, 2444891, 2422381
  • admission@srinivasuniversity.edu.in