MBA Rural Management

MBA Rural Management

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Administrative Office No.: 0824-2412382

Duration : Two year, 4 Semester Program, (Admissions open for the batch 2022-23)

Eligibility: Pass Any Bachelor degree of UGC recognized University with 50 % Marks Admission needs valid score in SUAT/KEA-PGCET

ABOUT MBA Rural Management

Indian economy is increasingly becoming rural market-oriented economy in which rural sector is going to play a prominent role. It is predicted that there is expanding job opportunity country-side, rural and village territories. This calls for a different breed of professionals with sound knowledge of business and industry in rural economy. The MBA Rural Management Programme we offer has very unique curriculum as per the requirement of the industry. The course aims at developing analytical and entrepreneurial skill amongst the students.

Objectives :

The objective of the MBA programme is to transform students into leaders ready to tackle the ever increasing challenges of domestic / global business environment. This is accomplished through the following learning goals and objectives:

  • Integrative experience and experiential learning.
  • Innovative thinking skills to enable strategic decision-making and problem solving.
  • Effective oral presentation & written communication skills.
  • Team participation and leadership building.
  • Functional business knowledge of marketing, operations, information technology finance, accounting, statistics and quantitative analysis
  • Building the confidence of executives to make optimum, sound decisions by foreseeing the future and to lead the organization as sustainable winner.


  • Semester Scheme in MBA offered
  • Student involvement in Minor /Industry projects during M.B.A programme. Updated industry oriented syllabus
  • Innovations in examination system with 50% weightage to continuous evaluation and 50% weightage to semester end exam.
  • Dynamic, qualified and friendly teaching faculty with average experience of more than 15 years.
  • Support for Education Loan Facility from Leading Banks. Hostels & Transportation Facility.
  • MOU with industries to get students trained in latest Management techniques through certificate programs / workshops.
  • Guest lecture series from Management professionals and additional certificate programmes in each semester.
  • Course scheduled to complete on due time with Provisional Degree Certificate by 30th
  • Participation/publication opportunity in two national conferences in Management/IT /Social Sciences area organized by the institution and further publication opportunity in International journals.
  • Opportunity to continue further studies leading to M.Phil./Ph.D.
  • Study books /Materials prepared and supplied according to the Syllabus.
  • Campus Placement Support with National & Multi-National Companies through dedicated Placement Office/Student Counsellor.
  • Certificate courses on Excel Modelling, R & Graphics, SPSS, Online investment /Trading/Ad Design/Business Analytics.
  • Congenial learning environment and encouragement for student research & publications.
  • Foreign Trip to U.K./France/Malaysia/Singapore/Dubai with International Certification Programme (optional).
  • Earn while Learn Opportunity in Retail/BPO/Software companies during evening time.
  • Scholarships based on merit for low income categories.
  • Individually Monitored Practical Internship and Project Assignments.

Career :

  • Micro-Finance specialist.
  • Rural Marketing specialist.
  • NGO Operations specialist.
  • Rural Training Managers.
  • Campaign Managers.
  • Business Managers.
  • Accounts Executive.
  • Public Relations Specialists.
  • Fundraising Managers.
  • Rural Development Officer.
  • Executive Assistants.
  • Rural Banking &Finance Analysts.
  • Rural Entrepreneurs.
  • Fundraising Managers.
  • Community Development Manager.
  • CSR Executives.

MBA Semester Program :

I Semester                                                  II Semester
Sl. No Subjects Sl. No Subjects
1 Economic Analysis for Business Decisions 1 Marketing Management
2 Business Statistics and Analytics 2 Production & Supply Chain Management
3 Principles of Management 3 Financial Management
4 Organizational behavior and Managerial Communication 4 Operations Research
5 Financial Reporting and Cost Control 5 Human Resource Management and Audit
6 Business Law 6 Business Research Methods
7 Corporate Communication Basic 1 7 Corporate Communication Advance 2.
8 Corporate Communication Advance 1 8 Introduction to Retail Business.

 III semester IV semester
Sl. No Subjects
1 Management Information System and analytics
2 Entrepreneurship and new venture creation Internship in Industry, Project Dissertation and Viva-voce
3 Accounting for decision making
4 Retail Operations Excellence
5 Store Hygiene & Visual Merchandising
6 Retail Value Chain Management
7 Category Management – Community & Product Approach
8 Retail Business Analytics.

Students of MBA Retail Programme of Srinivas University are required to publish two Case Studies/Research papers in International Journals with faculty support and publish their project Dissertation in World E-Book Library. This is intended to enhance considerable weightage for their CV to obtain challenging jobs.

Career Opportunities :

This dynamic and ever evolving market is likely to create a plethora of opportunities to job aspirants in industries like

  • Store Manager
  • Visual Merchandiser
  • Supply Chain Executive
  • Store Logistics Officer
  • Department Manager
  • Store Leader
  • Vendor Liaison Officer
  • Warehouse Manager
  • Customer Service Manager

Fee Structure

(For the Academic Year 2021-22)

S.No Courses Duration Annual Fee Structure
Non-Karnataka Karnataka
1 MBA Rural Management 
Eligibility : Pass in any Degree with minimum 50% marks
(NRI – 25K extra in I year)
2 Years (Four  Semesters) 
(With MHRD)
Year I :  Rs. 1,48,000
Year II :  Rs.1,20,500
Total : Rs. 2,68,500  
Rs. 95,000
Rs. 75,500
Rs. 1,70,500 


(1) University Registration Fee, Eligibility Fee for other State students, Examination Fee, Uniform Fee, Hostel Fee, Industry visit fee, Internship fee, Transportation fee, Sports & games fee, Extra-curricular activity fee, etc., are extra. The course fees mentioned for subsequent years may vary annually up to 6%.

(2) The University Marketing Team will help the admitted students to avail of Education Loans, Scholarships, etc.

(3) The University Placement & Training Team will assist the admitted students to get (a) Earn While Learn, (b) Industry Internship, and (c) Final Job Placement.