BBA IN MEDIA MANAGEMENT

BBA in Media Management

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Administrative Office No.: 0824-2441022

BBA (MEDIA MANAGEMENT)

Duration : 3 years, six semesters. (Admissions open for the batch 2020-21)

Eligibility: Pass in 10 + 2 / 12th Standard with minimum 40% marks. Admission needs valid score in SUAT.

About BBA in Media Management:

This course on media management offers students to study the tools pertaining to professional network, media industries, changing marketing strategies and technologies to advance in professional success. Students in this course get an in-depth knowledge of managing both organisational and commercial aspects in the media industry. The course gives exposure to the trends of emerging media like print, audio, visual, advertisement social media and online media. The course deals with the reality of the subjects like current affairs, political aspects, present social scenario and so on. It also provides knowledge on intellectual property rights, economic policies, business strategies etc.

Career Opportunities:

Career options with the print media as a reporter, correspondent, feature writer, proof reader, editor, columnist, critic, photo journalist, cartoonist. Career option with electronic media broadcast reporter, news presenter, radio Jockey, etc.

PROGRAMME STRUCTURE:

SEMESTER 1 SEMESTER 2
S.N Subjects  Marks S.N. Subjects Marks
1 Business Communication I 100 1 Business Communication II 100
2 Micro Economics 100 2 Managerial Mathematicsand Statistics 100
3 Fundamentals of Management 100 3 Business Accounting II 100
4 Business Accounting I 100 4 Macro Economics 100
5 Organizational Behaviour 100 5 Marketing Management (With Experiential Learning) 100
6 Indian Constitution & Environmental Studies 100 6 Human Resource Management 100
7 Employability skill development 1 50 7 Employability skill development II/td> 50
8 Workshop on Indian Company
analysis & Corporate social
responsibility,
50 8 Soft skill training and
International company analysis
50
9 Regional Language 50 9 Regional Language 50
  Total Marks 700   Total Marks 700
SEMESTER 3 SEMESTER 4
1 Financial Management 100 1 Operations Research 100
2 Management Information Systems 100 2 E-Business 100
3 Corporate Accounting 100 3 Company Law 100
4 Business Law 100 4 Photo Journalism 100
5 Editing and Design 100 5 Audio Visual Media 100
6 Reportings 100 6 Folk media Communication 100
7 Cyber law and security analysis 50 7 Intellectual property rights 50
8 Leadership attitude and industry analysis 50 8 Business project Development 50
Regional Language 50 Regional Language 50
  Total Marks 700   Total Marks 700
SEMESTER 5 SEMESTER 6
1 Cost Accounting 100 1 Business Analytics and Intelligence (With E.L) 100
2 Business Research Methods 100 2 Television Production 100
3 Business Strategy and management 100 3 Business Journalism 100
4 Entrepreneurship Development (With
Experiential Learning (E.L))
100 4 Industry Internship Planning
Industry Internship Program
Industry Internship Program &
Dissertation Industry Internship Planning,
dissertation
and–Viva-voce
100
5 Media Law and Management 100
6 Public Relationship 100
7 Competitive Exams training 50
8 Future study and Job opportunities 50  
    700     700

Special Features:

  • Industry Internship Program, dissertation, Industry project works, value added subjects, workshop, practical training, EDP training etc.,
  • Classes will be held between 9.00 am to 2.00 pm with half an hour break during week days.
  • E-Study material will be provided from the college for every subject according to the syllabus.
  • Industry oriented syllabus with special focus on experimental learning.
  • Mini project in each semester.
  • Innovations in examination system with opportunity for personal seeing of evaluated papers.
  • 50% weightage of marks on continuous evaluation and 50% weightage on semester end exam.
  • Make-up exams in every semester to avoid year loss.
  • Opportunity to take Marketing/Finance Specialization.
  • Separate Hostel & Transport facility for boys & Girls.
  • Further Opportunity to do MBA, M.Com., M.Phil., & Ph.D. Programmes.

Fee Structure

(For the Academic Year 2020-21)

S.No Courses Duration Annual Fee Structure
Non-Karnataka Karnataka
1 BBA (Media Management)       
Eligibility : Pass in 10+2/PUC in  any  discipline  with  50%  aggregate marks   (NRI/below 50%: 15K extra in I  Year) 
3 Years (Six  Semesters)  Year I :  Rs. 78,000 
Year II : Rs.  50,500
Year III : Rs. 50,500
Total :  Rs. 1,79,000   
Rs. 55,000 
Rs. 40,500 
Rs. 40,500
Rs. 1,36,000 

Note:

(1) University Registration Fee, Eligibility Fee for other State students, Examination Fee, Uniform Fee, Hostel Fee, Industry visit fee, Internship fee, Transportation fee, Sports & games fee, Extra-curricular activity fee, etc., are extra. The course fees mentioned for subsequent years may vary annually up to 6%.

(2) The University Marketing Team will help the admitted students to avail of Education Loans, Scholarships, etc.

(3) The University Placement & Training Team will assist the admitted students to get (a) Earn While Learn, (b) Industry Internship, and (c) Final Job Placement.