BBA in Rural Management

BBA in Rural Management

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Administrative Office No.: 0824-2425966

Bachelor of Business Administration in Rural Management

Duration : 3 years, six semesters (Admissions open for the batch 2020-21)

Eligibility: Pass in 10 + 2 / 12th Standard with minimum 40% marks. Admission needs valid score in SUAT.

About BBA (Rural Management):

Srinivas University’s Bachelor of Business Administration (BBA) in RURAL MANAGEMENT Program nurtures and develops students as young professional managers. The program lays emphasis on preparing students to become competent business leaders and entrepreneurs by building their capabilities, knowledge, skills and attitude in effectively managing rural areas and developing village market territories. Bachelor of Business Administration (BBA-Rural Management) Program is a three-year graduate programme. The Goal of the Bachelor of Business Administration (BBA-RURAL MANAGEMENT) program is to prepare students for successful business careers in a rural market and to prepare students to become responsible and contributing members of the community.

Special Features of the Program:

  • Classes will be held between 9.00 am to 2.00 pm with half an hour break during week days
  • E-Study material will be provided for every subject according to the syllabus.
  • Industry oriented syllabus with special focus on experimental learning.
  • Mini project in each semester.
  • Innovations in examination system with opportunity for personal seeing of evaluated papers.
  • 50% weightage of marks on continuous evaluation and 50% weightage on semester end exam.
  • Make-up exams in every semester to avoid year loss.
  • Placement support and research oriented projects for every student.
  • Focus on smart skill development & training on competitive exams.
  • Opportunity to visit various domestic, national, and international airports & to work with various airlines.
  • Separate Hostel & Transport facility for boys & Girls.
  • Further Opportunity to do MBA, M.Com., M.Phil., & Ph.D. Programmes in the University.
  • Earn while Learn Opportunity in Retail/BPO/Software companies during evening time.

Career Opportunities:

Community Development Manager, Marketing Manager, NGO Associates, CSR Executives, Campaign Managers, Rural Development Officer, Fundraising Managers, Team Leaders, Arbitrator, Programme Manager, Microfinance and Self-Help Co-ordinators, Rural Entrepreneur, Rural Training Volunteers, and so on. They are allowed to pursue the MBA and other relevant Post-Graduation Courses.


S.No. Subjects Marks S.No. Subjects Marks
1 Business Communication I 100 1 Business Communication II 100
2 Micro Economics 100 2 Macro Economics 100
3 Fundamentals of Management 100 3 Human Resource management 100
4 Rural society and polity 100 4 Rural Marketing Management 100
5 Business Accounting I 100 5 Business Accounting II 100
6 Indian Constitution & Environmental Studies 100 6 Business Analytics 100
7 Employability Skill Development I 50 7 Employability Skill Development I 50
8 Rural Immersion activity (Village survey ) 50 8 Employability Skill Development II 50
Regional Language Regional Language
  Total marks 700   Total marks 700
1 Financial Management 100 1 Agronomy 100
2 Natural Recourse Management 100 2 Cooperation and collective action 100
3 Public Health Management 100 3 Rural Economy 100
4 Business Law 100 4 Rural livelihood and production system 100
5 Business Law 100 5 WASH(Water, sanitation and hygiene )and SDGs 100
6 Management Information Systems 100 6 Change Management 100
7 Employability Skill Development III 50 7 Employability Skill Development IV 50
Rural Entrepreneurship Field Practicum Study 50 Rural Project Development 50
Regional Language Regional Language
  Total Marks 700   Total Marks 700
SEMESTER 5 SEMESTER 6 –Internship Project
1 Rural Institutions Planning and Development 100 1 Industry Internship / Field Work
Industry Internship/ Program
2 Elective 1 100
3 Business Strategy and Management 100
4 Elective 2 100
5 Elective 3 100
6 Elective 4 100
7 Employability Skill Development V 50
8 Rural Job Opportunities 50
  Total Marks 700   Total Marks 700


Elective 1 : WASH Elective 2 : Rural Livelihoods
WASH 1 Water, Sanitation & Hygiene – A Rural Perspective RL1 Rural Community Resilience and Disaster Risk Reduction Management
WASH 2 Sanitation & Hygiene RL 2 Civil Society and Sustainable Development
WASH 3 Accountability in WASH RL 3 Irrigation Management
WASH 4 WASH and Nutrition RL 4 Tribal Development Management
Elective 3 : Rural Marketing Elective 3 : Rural Marketing
RM 1 Rural Value Chain Management RF 1 Management of Cooperatives and FPO’s
RM 2 Rural Supply Chain Management RF 2 Financial Products for Rural Markets
RM 3 Rural Exports, Procedures and Documentation RF 3 Taxation
RM 4 Rural Tourism RF 4 Rural Banking

Fee Structure

(For the Academic Year 2020-21)

S.No Courses Duration Annual Fee Structure
Non-Karnataka Karnataka
1 BBA (Rural Management)       
Eligibility : Pass in 10+2/PUC in  any  discipline  with  50%  aggregate marks   (NRI/below 50%: 15K extra in I  Year) 
3 Years (Six  Semesters)  Year I : Rs. 53,000 
Year II : Rs. 30,500
Year III : Rs. 30,500  Total :  Rs. 1,14,000 
Rs. 30,000
Rs. 20,500 
Rs. 20,500 
Rs. 71,000


(1) University Registration Fee, Eligibility Fee for other State students, Examination Fee, Uniform Fee, Hostel Fee, Industry visit fee, Internship fee, Transportation fee, Sports & games fee, Extra-curricular activity fee, etc., are extra. The course fees mentioned for subsequent years may vary annually up to 6%.

(2) The University Marketing Team will help the admitted students to avail of Education Loans, Scholarships, etc.

(3) The University Placement & Training Team will assist the admitted students to get (a) Earn While Learn, (b) Industry Internship, and (c) Final Job Placement.