Research News

Research News

Srinivas University College of Allied Health Sciences (SU-AHS), is a constituent of Srinivas University. It has conceptualized & implemented a allied health programmes in various discipline meant to equip the healthcare professional with the appropriate tools in order to survive in this age of fierce competition and specialization. The college encourages a critical evaluation of the patient services to be delivered and aims for a holistic approach to health of the citizen, through its unique, innovative, career oriented programmes, the college plans to raise a cadre of professionals who would ensure delivery of optimum health care services.


Department of Scientific and Industrial Research Recognition

Srinivas University, Srinivas Negara Mangalore has received the recognition of Scientific and Industrial research organizations (SIROs) form Department of Scientific and Industrial Research, Govt of India, New Delhi for two years from January 2020 to March 2022. This recognition has issued on the basis of good quality research works carried out in the university from the inception ( 2017). University has already published around more than 800 papers in journals and 200 students are pursuing Ph.D in the university.

Faculties Achievements


Dr. P. S. Aithal is currently in the top 10% of Authors on SSRN by total new downloads within the last 12 months as on 19th January 2021.


  • Dr. P. S. Aithal et al. authored paper, "SOLAR COLD CHAIN OPTIMIZATION RESEARCH – AN INTEGRATED MULTIDISCIPLINARY PROJECT AGENDA", was recently listed on SSRN's Top Ten download list for: FoodSciRN: Sustainable Technology in Food Processing. (As of 20 January 2021), FoodSciRN: Sustainable Technology in Food Processing (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "GEO INFORMATION SYSTEMS AND REMOTE SENSING: APPLICATIONS IN ENVIRONMENTAL SYSTEMS AND MANAGEMENT", was recently listed on SSRN's Top Ten download list for: Computational Earth Science eJournal and GeologyRN: Remote Sensing Methods in Geology (Topic). (As of 20 January 2021),
  • Dr. P. S. Aithal et al. authored paper, "GEO INFORMATION SYSTEMS AND REMOTE SENSING: APPLICATIONS IN ENVIRONMENTAL SYSTEMS AND MANAGEMENT", was recently listed on SSRN's Top Ten download list for: Earth Science Research Network. (As of 18 January 2021), Earth Science Research Network Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "AN OVERVIEW OF THE AVIATION INDUSTRY IN INDIA WITH SPECIAL EMPHASIS ON PRIVATIZATION", was recently listed on SSRN's Top Ten download list for: INTL Subject Matter eJournals as of 17 January 2021. INTL Subject Matter eJournals Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "DEVELOPMENT AND VALIDATION OF SURVEY QUESTIONNAIRE & EXPERIMENTAL DATA – A SYSTEMATICAL REVIEW-BASED STATISTICAL APPROACH", was recently listed on SSRN's Top Ten download list for: ERN: Collecting, Estimating, & Organizing Microeconomic Data (Topic) and Econometrics: Data Collection & Data Estimation Methodology eJournal as of 17 January 2021. ERN: Collecting, Estimating, & Organizing Microeconomic Data (Topic) Top Ten and Econometrics: Data Collection & Data Estimation Methodology eJournal Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "CONCEPT OF IDEAL WATER PURIFIER SYSTEM TO PRODUCE POTABLE WATER AND ITS REALIZATION OPPORTUNITIES USING NANOTECHNOLOGY", was recently listed on SSRN's Top Ten download list for: EngRN: Water Resources Engineering, as of 17 January 2021. EngRN: Water Resources Engineering (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "AN OVERVIEW OF THE AVIATION INDUSTRY IN INDIA WITH SPECIAL EMPHASIS ON PRIVATIZATION", was recently listed on SSRN's Top Ten download list for: ERN: Privatization & Nationalization (Topic), Emerging Markets: Theory & Practice eJournal, INTL: Descriptive Studies in Emerging Markets (Topic), International Environment of Global Business eJournals, MRN: Courses, Cases & Teaching Materials (Topic), MRN: Education Research (Topic), Management Educator: Courses, Cases & Teaching eJournal and TransportRN: Air Transportation Systems as of 16 January 2021, ERN: Privatization & Nationalization (Topic) Top Ten, Emerging Markets: Theory & Practice eJournal Top Ten, INTL: Descriptive Studies in Emerging Markets (Topic) Top Ten, International Environment of Global Business eJournals Top Ten, MRN: Courses, Cases & Teaching Materials (Topic) Top Ten, MRN: Education Research (Topic) Top Ten, Management Educator: Courses, Cases & Teaching eJournal Top Ten and TransportRN: Air Transportation Systems (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "GEO INFORMATION SYSTEMS AND REMOTE SENSING: APPLICATIONS IN ENVIRONMENTAL SYSTEMS AND MANAGEMENT", was recently listed on SSRN's Top Ten download list for: SRPN: Information Technology (Topic) as of 16 January 2021. SRPN: Information Technology (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "CW OPTICAL LIMITING STUDY IN DISPERSE YELLOW DYE-DOPED PMMA-MA POLYMER FILMS.", was recently listed on SSRN's Top Ten download list for: ChemRN: Optical Materials as of 12 January 2021. ChemRN: Optical Materials (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "GEO INFORMATION SYSTEMS AND REMOTE SENSING: APPLICATIONS IN ENVIRONMENTAL SYSTEMS AND MANAGEMENT", was recently listed on SSRN's Top Ten download list for: AARN: Space, Place, & Tourism (Topic), CompSciRN: Internet of Things (Topic), Computational Earth Science eJournal, Computational Earth Science eJournal, Earth Science Research Network, EarthSciRN: GIS Applications in Earth Science (Topic), EarthSciRN: GIS Applications in Earth Science (Topic), EcoRN: Ecological Spatial Modeling (Topic), Ecological Modeling eJournal, GeographyRN: Environmental Security (Sub-Topic), GeographyRN: Geographic Information Science (Sub-Topic), GeographyRN: Nature-Society Studies (Topic), GeographyRN: Other Environmental Geography (Sub-Topic), GeographyRN: Remote Sensing (Sub-Topic), GeographyRN: Science, Technology, & Society (Sub-Topic), GeographyRN: Spatial Analysis (Topic), Geoinformatics & Computational Methods in Geology eJournal, Geology Research Network, GeologyRN Subject Matter eJournals, GeologyRN: GIS Applications (Topic), GeologyRN: Geologic Data & Geoinformatics (Topic), GeologyRN: Remote Sensing Methods in Geology (Topic) and Spatial Analysis & Techniques eJournal as of 11 January 2021.
    AARN: Space, Place, & Tourism (Topic) Top Ten, CompSciRN: Internet of Things (Topic) Top Ten, Computational Earth Science eJournal Top Ten, Computational Earth Science eJournal Top Ten, Earth Science Research Network Top Ten, EarthSciRN: GIS Applications in Earth Science (Topic) Top Ten, EarthSciRN: GIS Applications in Earth Science (Topic) Top Ten, EcoRN: Ecological Spatial Modeling (Topic) Top Ten, Ecological Modeling eJournal Top Ten, GeographyRN: Environmental Security (Sub-Topic) Top Ten, GeographyRN: Geographic Information Science (Sub-Topic) Top Ten, GeographyRN: Nature-Society Studies (Topic) Top Ten, GeographyRN: Other Environmental Geography (Sub-Topic) Top Ten, GeographyRN: Remote Sensing (Sub-Topic) Top Ten, GeographyRN: Science, Technology, & Society (Sub-Topic) Top Ten, GeographyRN: Spatial Analysis (Topic) Top Ten, Geoinformatics & Computational Methods in Geology eJournal Top Ten, Geology Research Network Top Ten, GeologyRN Subject Matter eJournals Top Ten, GeologyRN: GIS Applications (Topic) Top Ten, GeologyRN: Geologic Data & Geoinformatics (Topic) Top Ten, GeologyRN: Remote Sensing Methods in Geology (Topic) Top Ten and Spatial Analysis & Techniques eJournal Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "IMPLEMENTATION STRATEGIES OF HIGHER EDUCATION PART OF NATIONAL EDUCATION POLICY 2020 OF INDIA TOWARDS ACHIEVING ITS OBJECTIVES", was recently listed on SSRN's Top Ten download list for: PSN: Education as of 09 January 2021. PSN: Education (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "IMPLEMENTATION STRATEGIES OF HIGHER EDUCATION PART OF NATIONAL EDUCATION POLICY 2020 OF INDIA TOWARDS ACHIEVING ITS OBJECTIVES", was recently listed on SSRN's Top Ten download list for: EduRN: Innovation Research & Policy Education (IRPN) (Topic), EduRN: Other Educational Organization (Topic), Educational Organization eJournal and Other Education Research eJournal, as of 07 January 2021. EduRN: Innovation Research & Policy Education (IRPN) (Topic) Top Ten, EduRN: Other Educational Organization (Topic) Top Ten, Educational Organization eJournal Top Ten and Other Education Research eJournal Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "CLEANING THE ENVIRONMENT USING NANOTECHNOLOGY – A REVIEW BASED MEGA-MACHINE DESIGN", was recently listed on SSRN's Top Ten download list for: EarthSciRN: Environmental Data, Analysis & Methods as of 01 January 2021. EarthSciRN: Environmental Data, Analysis & Methods (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "CONCEPT OF IDEAL WATER PURIFIER SYSTEM TO PRODUCE POTABLE WATER AND ITS REALIZATION OPPORTUNITIES USING NANOTECHNOLOGY", was recently listed on SSRN's Top Ten download list for: EarthSciRN: Water Resources Science as of 01 January 2021. EarthSciRN: Water Resources Science (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "SOLAR COLD CHAIN OPTIMIZATION RESEARCH – AN INTEGRATED MULTIDISCIPLINARY PROJECT AGENDA", was recently listed on SSRN's Top Ten download list for: FoodSciRN: Sustainable Technology in Food Processing (Topic) and FoodSciRN: Sustainable Technology in Food Processing as of 17 December 2020. FoodSciRN: Sustainable Technology in Food Processing (Topic) Top Ten and FoodSciRN: Sustainable Technology in Food Processing (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "A STUDY ON HISTORY OF PAPER AND POSSIBLE PAPER FREE WORLD", was recently listed on SSRN's Top Ten download list for: SRPN: Recycling (Waste) as of 14 December 2020. SRPN: Recycling (Waste) (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "A RESOURCE-BASED VIEW AND INSTITUTIONAL THEORY-BASED ANALYSIS OF INDUSTRY 4.0 IMPLEMENTATION IN THE INDIAN ENGINEERING INDUSTRY", was recently listed on SSRN's Top Ten download list for: Decision-Making in Engineering eJournal, Decision-Making in Engineering eJournal, DecisionSciRN: Digital Transformation (Sub-Topic), DecisionSciRN: Other Decision-Making in Engineering (Topic), DecisionSciRN: Other Decision-Making in Engineering (Topic), DecisionSciRN: Technology Adoption & Diffusion (Topic), ERN: Other Organizations & Markets: Formal & Informal Structures (Topic) and New Institutional Economics eJournal as of 11 December 2020. Decision-Making in Engineering eJournal Top Ten, Decision-Making in Engineering eJournal Top Ten, DecisionSciRN: Digital Transformation (Sub-Topic) Top Ten, DecisionSciRN: Other Decision-Making in Engineering (Topic) Top Ten, DecisionSciRN: Other Decision-Making in Engineering (Topic) Top Ten, DecisionSciRN: Technology Adoption & Diffusion (Topic) Top Ten, ERN: Other Organizations & Markets: Formal & Informal Structures (Topic) Top Ten and New Institutional Economics eJournal Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "STUDY ON ABCD ANALYSIS TECHNIQUE FOR BUSINESS MODELS, BUSINESS STRATEGIES, OPERATING CONCEPTS & BUSINESS SYSTEMS", was recently listed on SSRN's Top Ten download list for: DecisionSciRN: Business Analytics (Topic) and DecisionSciRN: Other Business Analytics, as of 10 December 2020. DecisionSciRN: Business Analytics (Topic) Top Ten and DecisionSciRN: Other Business Analytics (Sub-Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "EXTENDING THE MARGIN OF SAFETY CONCEPT TO BRICK-AND-MORTAR RETAILING IN INDIA (MOSR-B)", was recently listed on SSRN's Top Ten download list for: Marketing Science eJournal as of 29 November 2020. Marketing Science eJournal Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "EXTENDING THE MARGIN OF SAFETY CONCEPT TO BRICK-AND-MORTAR RETAILING IN INDIA (MOSR-B)", was recently listed on SSRN's Top Ten download list for: Managerial Marketing eJournal as of 27 November 2020. Managerial Marketing eJournal Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "CONSUMER COMMUNICATION DEPLOYMENT TACTICS: AN INTEGRATED FRAMEWORK FOR LIFESTYLE BRANDS AND RETAILERS IN INDIA (CCF-LS)", was recently listed on SSRN's Top Ten download list for: Decision-Making & Management Science eJournal, as of 25 November 2020. Decision-Making & Management Science eJournal Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "A COMPREHENSIVE ANALYSIS OF TOP INDIAN COSMETIC COMPANY : LAKME", was recently listed on SSRN's Top Ten download list for: ORG: Other Strategy & Organizational Behavior as of 19 November 2020. ORG: Other Strategy & Organizational Behavior (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "EXTENDING THE MARGIN OF SAFETY CONCEPT TO BRICK-AND-MORTAR RETAILING IN INDIA (MOSR-B)", was recently listed on SSRN's Top Ten download list for: MKTG: Channel Management & Retailing as of 16 November 2020. MKTG: Channel Management & Retailing (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "A STUDY ON HISTORY OF PAPER AND POSSIBLE PAPER FREE WORLD", was recently listed on SSRN's Top Ten download list for: SRPN: Recycling (Waste) as of 15 November 2020. SRPN: Recycling (Waste) (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "STUDY ON ABCD ANALYSIS TECHNIQUE FOR BUSINESS MODELS, BUSINESS STRATEGIES, OPERATING CONCEPTS & BUSINESS SYSTEMS", was recently listed on SSRN's Top Ten download list for: POL: Other Strategy & Microeconomic Policy as of 15 November 2020. POL: Other Strategy & Microeconomic Policy (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "CONSUMER COMMUNICATION DEPLOYMENT TACTICS: AN INTEGRATED FRAMEWORK FOR LIFESTYLE BRANDS AND RETAILERS IN INDIA (CCF-LS)", was recently listed on SSRN's Top Ten download list for: Managerial Marketing eJournal as of 06 November 2020. Managerial Marketing eJournal Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "CONSUMER COMMUNICATION DEPLOYMENT TACTICS: AN INTEGRATED FRAMEWORK FOR LIFESTYLE BRANDS AND RETAILERS IN INDIA (CCF-LS)", was recently listed on SSRN's Top Ten download list for: Managerial Marketing eJournal as of 02 November 2020. Managerial Marketing eJournal Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "CONSUMER COMMUNICATION DEPLOYMENT TACTICS: AN INTEGRATED FRAMEWORK FOR LIFESTYLE BRANDS AND RETAILERS IN INDIA (CCF-LS)", was recently listed on SSRN's Top Ten download list for: Managerial Marketing eJournal as of 26 October 2020. Managerial Marketing eJournal Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "MANAGEMENT OF ICCT UNDERLYING TECHNOLOGIES USED FOR DIGITAL SERVICE INNOVATION", was recently listed on SSRN's Top Ten download list for: InfoSciRN: Expert Systems as of 25 October 2020. InfoSciRN: Expert Systems (Sub-Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "CONSUMER COMMUNICATION DEPLOYMENT TACTICS: AN INTEGRATED FRAMEWORK FOR LIFESTYLE BRANDS AND RETAILERS IN INDIA (CCF-LS)", was recently listed on SSRN's Top Ten download list for: MKTG: Branding & Brand Management as of 24 October 2020. MKTG: Branding & Brand Management (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "ANALYSIS OF THE INDIAN NATIONAL EDUCATION POLICY 2020 TOWARDS ACHIEVING ITS OBJECTIVES", was recently listed on SSRN's Top Ten download list for: Pedagogy eJournal as of 21 October 2020. Pedagogy eJournal Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "A STUDY ON HISTORY OF PAPER AND POSSIBLE PAPER FREE WORLD", was recently listed on SSRN's Top Ten download list for: SRPN: Recycling (Waste) as of 21 October 2020. SRPN: Recycling (Waste) (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "TEACHING - LEARNING PROCESS IN HIGHER EDUCATION INSTITUTIONS", was recently listed on SSRN's Top Ten download list for: EduRN: Psychology as of 20 October 2020. EduRN: Psychology (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "ANALYSIS OF THE INDIAN NATIONAL EDUCATION POLICY 2020 TOWARDS ACHIEVING ITS OBJECTIVES", was recently listed on SSRN's Top Ten download list for: EduRN: Language & Literacy (Pedagogy) as of 16 October 2020. EduRN: Language & Literacy (Pedagogy) (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "BLOCKCHAIN CYBER SECURITY VULNERABILITIES AND POTENTIAL COUNTERMEASURES", was recently listed on SSRN's Top Ten download list for: EngRN: Systems Dynamics as of 16 October 2020. EngRN: Systems Dynamics (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "A STUDY ON HISTORY OF PAPER AND POSSIBLE PAPER FREE WORLD", was recently listed on SSRN's Top Ten download list for: SRPN: Recycling (Waste) as of 13 October 2020. SRPN: Recycling (Waste) (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "TEACHING - LEARNING PROCESS IN HIGHER EDUCATION INSTITUTIONS", was recently listed on SSRN's Top Ten download list for: EduRN: Psychology as of 08 October 2020. EduRN: Psychology (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "EMERGING TRENDS IN SUSTAINABILITY OF ORGANIC FARMING AND ITS IMPACT ON PURCHASE INTENTION - A REVIEW & RESEARCH AGENDA", was recently listed on SSRN's Top Ten download list for: AgriSciRN: Farming Systems (Topic) and AgriSciRN: Organic Farming as of 07 October 2020. AgriSciRN: Farming Systems (Topic) Top Ten and AgriSciRN: Organic Farming (Sub-Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "COMPARATIVE ANALYSIS OF THEORY X, THEORY Y, THEORY Z, AND THEORY A FOR MANAGING PEOPLE AND PERFORMANCE", was recently listed on SSRN's Top Ten download list for: ERN: Personnel Policies As of 07 October 2020. ERN: Personnel Policies (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "A STUDY ON HISTORY OF PAPER AND POSSIBLE PAPER FREE WORLD", was recently listed on SSRN's Top Ten download list for: SRPN: Recycling (Waste) as of 30 September 2020. SRPN: Recycling (Waste) (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "ESTABLISHING TRUE LIFESTYLE BRAND IN INDIA: AN INTEGRATED MARKETING MIX FRAMEWORK", was recently listed on SSRN's Top Ten download list for: MKTG Subject Matter eJournals and MRN Marketing Network as of 18 September 2020. MKTG Subject Matter eJournals Top Ten and MRN Marketing Network Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "BLOCKCHAIN CYBER SECURITY VULNERABILITIES AND POTENTIAL COUNTERMEASURES", was recently listed on SSRN's Top Ten download list for: EngRN: Systems Dynamics as of 10 September 2020. EngRN: Systems Dynamics (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "ESTABLISHING TRUE LIFESTYLE BRAND IN INDIA: AN INTEGRATED MARKETING MIX FRAMEWORK", was recently listed on SSRN's Top Ten download list for: Marketing Science eJournal as of 07 September 2020. Marketing Science eJournal Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "ESTABLISHING TRUE LIFESTYLE BRAND IN INDIA: AN INTEGRATED MARKETING MIX FRAMEWORK", was recently listed on SSRN's Top Ten download list for: Marketing Science eJournal as of 04 September 2020. Marketing Science eJournal Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "ESTABLISHING TRUE LIFESTYLE BRAND IN INDIA: AN INTEGRATED MARKETING MIX FRAMEWORK", was recently listed on SSRN's Top Ten download list for: Managerial Marketing eJournal as of 30 August 2020. Managerial Marketing eJournal Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "BLOCKCHAIN BASED SERVICE: A CASE STUDY ON IBM BLOCKCHAIN SERVICES & HYPERLEDGER FABRIC", was recently listed on SSRN's Top Ten download list for: CompSciRN: Other Cybersecurity, Privacy, & Networks as of 21 August 2020. CompSciRN: Other Cybersecurity, Privacy, & Networks (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "FACTOR & ELEMENTAL ANALYSIS OF NANOTECHNOLOGY AS GREENTECHNOLOGY USING ABCD FRAMEWORK", was recently listed on SSRN's Top Ten download list for: MatSciRN: Quantitative & Qualitative Assessments for Nanomaterials as of 17 August 2020. MatSciRN: Quantitative & Qualitative Assessments for Nanomaterials (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "ESTABLISHING TRUE LIFESTYLE BRAND IN INDIA: AN INTEGRATED MARKETING MIX FRAMEWORK", was recently listed on SSRN's Top Ten download list for: Marketing Science eJournal as of 16 August 2020. Marketing Science eJournal Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "INTEGRATED MARKETING MIX FRAMEWORK FOR BABY CARE RETAILING IN INDIA", was recently listed on SSRN's Top Ten download list for: MKTG Subject Matter eJournals and MRN Marketing Network as of 16 August 2020. MKTG Subject Matter eJournals Top Ten and MRN Marketing Network Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "NEED-BASED SALES PITCH: INSIGHTS FROM AN EXPERIMENT", was recently listed on SSRN's Top Ten download list for: Behavioral Marketing eJournal and MKTG: Consumer Decision Making & Search as of 13 August 2020. Behavioral Marketing eJournal Top Ten and MKTG: Consumer Decision Making & Search (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "IDEAL STORE LOCATIONS FOR INDIAN RETAILERS – AN EMPIRICAL STUDY", was recently listed on SSRN's Top Ten download list for: ERN: Firm Behavior & Competition (Topic), ERN: Firm Behavior (IO: Empirical) (Topic) and MKTG: Marketing Strategy & Planning as of 12 August 2020. ERN: Firm Behavior & Competition (Topic) Top Ten, ERN: Firm Behavior (IO: Empirical) (Topic) Top Ten and MKTG: Marketing Strategy & Planning (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "ESTABLISHING TRUE LIFESTYLE BRAND IN INDIA: AN INTEGRATED MARKETING MIX FRAMEWORK", was recently listed on SSRN's Top Ten download list for: Managerial Marketing eJournal as of 10 August 2020. Managerial Marketing eJournal Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "INTEGRATED MARKETING MIX FRAMEWORK FOR BABY CARE RETAILING IN INDIA", was recently listed on SSRN's Top Ten download list for: MKTG: Channel Management & Retailing (Topic), Managerial Marketing eJournal and Marketing Science eJournal as of 10 August 2020. MKTG: Channel Management & Retailing (Topic) Top Ten, Managerial Marketing eJournal Top Ten and Marketing Science eJournal Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "ESTABLISHING TRUE LIFESTYLE BRAND IN INDIA: AN INTEGRATED MARKETING MIX FRAMEWORK", was recently listed on SSRN's Top Ten download list for: Managerial Marketing eJournal as of 10 August 2020. Managerial Marketing eJournal Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "INTEGRATED INVENTORY MANAGEMENT CONTROL FRAMEWORK", was recently listed on SSRN's Top Ten download list for: ERN: Statistical Decision Theory; Operations Research as of 09 August 2020. ERN: Statistical Decision Theory; Operations Research (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "ESTABLISHING TRUE LIFESTYLE BRAND IN INDIA: AN INTEGRATED MARKETING MIX FRAMEWORK", was recently listed on SSRN's Top Ten download list for: Managerial Marketing eJournal as of 06 August 2020. Managerial Marketing eJournal Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "INTEGRATED INVENTORY MANAGEMENT CONTROL FRAMEWORK", was recently listed on SSRN's Top Ten download list for: ERN: Statistical Decision Theory; Operations Research as of 04 August 2020. ERN: Statistical Decision Theory; Operations Research (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "INTEGRATED INVENTORY MANAGEMENT CONTROL FRAMEWORK", was recently listed on SSRN's Top Ten download list for: Inventory Management eJournal as of 02 August 2020.
  • Dr. P. S. Aithal et al. authored paper, "THE POST COVID-19 WORLD: EFFORTS NEEDED TO BUILD BACK A MORE RESILIENT SOCIETY", was recently listed on SSRN's Top Ten download list for: Organizations & Markets eJournals as of 31 July 2020. Organizations & Markets eJournals Top Ten.
  • . Dr. P. S. Aithal et al. authored paper, "COMPARISON OF PRIVATE UNIVERSITIES IN INDIA BASED ON NIRF RANKING AND FEE CHARGING STRATEGIES", was recently listed on SSRN's Top Ten download list for: EduRN: Private Schools as of 29 July 2020. EduRN: Private Schools (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "ESTABLISHING TRUE LIFESTYLE BRAND IN INDIA: AN INTEGRATED MARKETING MIX FRAMEWORK", was recently listed on SSRN's Top Ten download list for: MKTG: Channel Management & Retailing as of 28 July 2020. MKTG: Channel Management & Retailing (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "A STUDY ON THE FUTURE OF WORLD LEADER’S BEHAVIOUR TOWARDS GLOBAL HEALTH AFTER COVID-19", was recently listed on SSRN's Top Ten download list for: Political Institutions: Parties, Interest Groups & Other Political Organizations eJournal as of 26 July 2020. Political Institutions: Parties, Interest Groups & Other Political Organizations eJournal Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "THE POST COVID-19 WORLD: EFFORTS NEEDED TO BUILD BACK A MORE RESILIENT SOCIETY", was recently listed on SSRN's Top Ten download list for: PsychRN: Interpersonal Relations & Group Processes as of 21 July 2020. PsychRN: Interpersonal Relations & Group Processes (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "COMPARISON OF PRIVATE UNIVERSITIES IN INDIA BASED ON NIRF RANKING AND FEE CHARGING STRATEGIES", was recently listed on SSRN's Top Ten download list for: EduRN: Private Schools as of 21 July 2020. EduRN: Private Schools (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "BLOCKCHAIN BASED SERVICE: A CASE STUDY ON IBM BLOCKCHAIN SERVICES & HYPERLEDGER FABRIC", was recently listed on SSRN's Top Ten download list for: ERN: Innovation as of 20 July 2020. ERN: Innovation (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "BLOCKCHAIN BASED SERVICE: A CASE STUDY ON IBM BLOCKCHAIN SERVICES & HYPERLEDGER FABRIC", was recently listed on SSRN's Top Ten download list for: IRPN: Technology Transfer as of 14 July 2020. IRPN: Technology Transfer (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "STUDY OF THIRD ORDER OPTICAL NONLINEARITY IN DASPB DYE-DOPED POLYMER FILMS USING CW LASER", was recently listed on SSRN's Top Ten download list for: MatSciRN: Structural Plastic & Reinforced Fiber Elements as of 10 July 2020. MatSciRN: Structural Plastic & Reinforced Fiber Elements (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "COMPARISON OF PRIVATE UNIVERSITIES IN INDIA BASED ON NIRF RANKING AND FEE CHARGING STRATEGIES", was recently listed on SSRN's Top Ten download list for: EduRN: Private Schools as of 10 July 2020. EduRN: Private Schools (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "A STUDY ON THE FUTURE OF WORLD LEADER’S BEHAVIOUR TOWARDS GLOBAL HEALTH AFTER COVID-19", was recently listed on SSRN's Top Ten download list for: PSN: Leadership as of 07 July 2020. PSN: Leadership (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "THE POST COVID-19 WORLD: EFFORTS NEEDED TO BUILD BACK A MORE RESILIENT SOCIETY", was recently listed on SSRN's Top Ten download list for: ERN: Institutions in Markets (Topic) and Organizations & Markets: Formal & Informal Structures eJournal as of 28 June 2020. ERN: Institutions in Markets (Topic) Top Ten and Organizations & Markets: Formal & Informal Structures eJournal Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "CW OPTICAL LIMITING STUDY IN DISPERSE YELLOW DYE-DOPED PMMA-MA POLYMER FILMS.", was recently listed on SSRN's Top Ten download list for: ChemRN: Optical Materials as of 24 June 2020. ChemRN: Optical Materials (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "THE POST COVID-19 WORLD: EFFORTS NEEDED TO BUILD BACK A MORE RESILIENT SOCIETY", was recently listed on SSRN's Top Ten download list for: PsychRN: Interpersonal Relations & Group Processes as of 16 June 2020. PsychRN: Interpersonal Relations & Group Processes (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "CHANGES IN CONSUMER PERSPECTIVE TOWARDS DISCOUNT AT BRICK-AND-MORTAR STORES OWING TO EMERGENCE OF ONLINE STORE FORMAT IN INDIA", was recently listed on SSRN's Top Ten download list for: ERN: Pricing as of 16 June 2020. ERN: Pricing (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "EMERGING TRENDS IN SUSTAINABILITY OF ORGANIC FARMING AND ITS IMPACT ON PURCHASE INTENTION - A REVIEW & RESEARCH AGENDA", was recently listed on SSRN's Top Ten download list for: PsychRN: Conservation Psychology as of 14 June 2020. PsychRN: Conservation Psychology (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "A REVIEW ON ORGANIC MATERIALS FOR OPTICAL PHASE CONJUGATION & ALL-OPTICAL SWITCHES", was recently listed on SSRN's Top Ten download list for: ChemRN: Optical Materials as of 14 June 2020. ChemRN: Optical Materials (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "EMERGING TRENDS IN SUSTAINABILITY OF ORGANIC FARMING AND ITS IMPACT ON PURCHASE INTENTION - A REVIEW & RESEARCH AGENDA", was recently listed on SSRN's Top Ten download list for: PsychRN: Conservation Psychology as of 14 June 2020, PsychRN: Conservation Psychology (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "CHANGES IN CONSUMER PERSPECTIVE TOWARDS DISCOUNT AT BRICK-AND-MORTAR STORES OWING TO EMERGENCE OF ONLINE STORE FORMAT IN INDIA", was recently listed on SSRN's Top Ten download list for: ERN: Pricing (Topic). As of 12 June 2020, ERN: Pricing (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "CW OPTICAL LIMITING STUDY IN DISPERSE YELLOW DYE-DOPED PMMA-MA POLYMER FILMS.", was recently listed on SSRN's Top Ten download list for: ChemRN: Optical Materials (Topic). As of 04 May 2020, ChemRN: Optical Materials (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "RESEARCH OPPORTUNITIES FOR USE OF ORGANIC DYES & DYE-DOPED POLYMERS IN OPTOELECTRONICS AND PHOTONICS", was recently listed on SSRN's Top Ten download list for: ChemRN: Optical Materials (Topic). As of 01 May 2020, ChemRN: Optical Materials (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "A COMPARATIVE STUDY ON FINGERPRINT HASH CODE, OTP, AND PASSWORD BASED MULTIFACTOR AUTHENTICATION MODEL WITH AN IDEAL SYSTEM AND EXISTING SYSTEMS", was recently listed on SSRN's Top Ten download list for: EngRN: Biometrics (Topic). As of 29 April 2020, EngRN: Biometrics (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "A COMPARATIVE STUDY ON FINGERPRINT HASH CODE, OTP, AND PASSWORD BASED MULTIFACTOR AUTHENTICATION MODEL WITH AN IDEAL SYSTEM AND EXISTING SYSTEMS", was recently listed on SSRN's Top Ten download list for: EngRN: Biometrics (Topic). As of 08 April 2020, EngRN: Biometrics (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "A REVIEW ON ORGANIC MATERIALS FOR OPTICAL PHASE CONJUGATION & ALL-OPTICAL SWITCHES", was recently listed on SSRN's Top Ten download list for: ChemRN: Optical Materials (Topic) and EngRN: Dyes & Pigments (Topic). As of 03 April 2020, ChemRN: Optical Materials (Topic) Top Ten and EngRN: Dyes & Pigments (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "A STUDY ON HISTORY OF PAPER AND POSSIBLE PAPER FREE WORLD", was recently listed on SSRN's Top Ten download list for: SRPN: Recycling (Waste) (Topic). As of 30 March 2020, SRPN: Recycling (Waste) (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "A COMPREHENSIVE ANALYSIS OF TOP INDIAN COSMETIC COMPANY : LAKME", was recently listed on SSRN's Top Ten download list for: MRN Organizational Behavior Research Network and ORG Subject Matter eJournals. As of 28 February 2020, MRN Organizational Behavior Research Network Top Ten and ORG Subject Matter eJournals Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "A COMPREHENSIVE ANALYSIS OF TOP INDIAN COSMETIC COMPANY : LAKME", was recently listed on SSRN's Top Ten download list for: MRN Organizational Behavior Research Network and ORG Subject Matter eJournals. As of 28 February 2020, MRN Organizational Behavior Research Network Top Ten and ORG Subject Matter eJournals Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "A COMPREHENSIVE ANALYSIS OF TOP INDIAN COSMETIC COMPANY : LAKME", was recently listed on SSRN's Top Ten download list for: MRN Organizational Behavior Research Network and ORG Subject Matter eJournals. As of 21 February 2020, MRN Organizational Behavior Research Network Top Ten and ORG Subject Matter eJournals Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "A COMPREHENSIVE ANALYSIS OF TOP INDIAN COSMETIC COMPANY : LAKME", was recently listed on SSRN's Top Ten download list for: ORG: Other Strategy & Organizational Behavior (Topic) and Strategy & Organizational Behavior eJournal. As of 26 January 2020, ORG: Other Strategy & Organizational Behavior (Topic) Top Ten and Strategy & Organizational Behavior eJournal Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "NANOTECHNOLOGY INNOVATIONS & BUSINESS OPPORTUNITIES: A REVIEW", was recently listed on SSRN's Top Ten download list for: Chemical Engineering (Engineering) eJournal. As of 18 January 2020, Chemical Engineering (Engineering) eJournal Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "INFORMATION ASSURANCE? FROM MEANING TO FOUNDATION", was recently listed on SSRN's Top Ten download list for: EngRN: Industrial & Manufacturing Safety Engineering (Topic). As of 17 January 2020, EngRN: Industrial & Manufacturing Safety Engineering (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "TEACHING - LEARNING PROCESS IN HIGHER EDUCATION INSTITUTIONS", was recently listed on SSRN's Top Ten download list for: EduRN: Psychology (Topic). As of 10 January 2020, EduRN: Psychology (Topic) Top Ten.
  • Dr. P. S. Aithal et al. authored paper, "TEACHING - LEARNING PROCESS IN HIGHER EDUCATION INSTITUTIONS", was recently listed on SSRN's Top Ten download list for: EduRN: Psychology (Topic). As of 06 December 2019, EduRN: Psychology (Topic) Top Ten.
  • Paper by Dr. U. Sandhya Shenoy et al. is the selected as the most popular article in 2020 by Journal of Materials Chemistry C
    The paper titled “Bi and Zn co-doped SnTe thermoelectrics: Interplay of resonance levels and heavy hole band dominance leading to enhanced performance and a record high room temperature ZT.” by Dr. U. Sandhya Shenoy et al., published in Journal of Materials Chemistry C (A Royal Society of Chemistry Publication) has been recognized as the most popular article in 2020.
  • Paper by Dr. U Sandhya Shenoy et al. is selected as HOT article in Nanoscale Advances
    The paper titled “Rhodium Doping Augments Photocatalytic Activity of Barium Titanate: Effect of Electronic Structure Engineering.” by Dr. U. Sandhya Shenoy et al. has been recognized as HOT article by Nanoscale Advances (A journal from Royal Society of Chemistry).
  • Paper by Dr. U Sandhya Shenoy et al. is the most cited article in Materials Today Physics
    The paper titled “Zn: A versatile resonant dopant for SnTe thermoelectrics.” by Prof. D. Krishna Bhat (NITK) and Dr. U. Sandhya Shenoy (SUCET) published in Materials Today Physics (An Elsevier publication) has been recognized as most cited article with a prominence percentile of 99.811 by Scopus.
  • Paper by Dr. U Sandhya Shenoy et al. is the most cited article in Materials Today Physics INTL Subject Matter eJournals Top Ten.
    The paper titled “Enhanced Thermoelectrics Performance of Bulk Tin Telluride: Synergistic Effect of Calcium and Indium Co-doping.” by Prof. D. Krishna Bhat (NITK) and Dr. U. Sandhya Shenoy (SUCET) published in Materials Today Physics (An Elsevier publication) has been recognized as most cited article with a prominence percentile of 99.811 by Scopus.
  • Paper by Dr. U Sandhya Shenoy et al. is the most cited article in Materials Today Chemistry
    The paper titled “Enhanced photocatalytic performance of N-doped RGO-FeWO4/Fe3O4 ternary nanocomposite in environmental applications.” from Dr. U. Sandhya Shenoy et al. published in Materials Today Chemistry (An Elsevier publication) has been recognized as most cited

AWARD - FOR IPR ACTIVITIES

University has made remarkable works in IPR by filing patents, conducting workshops and creating awareness programmes. KSCST has been awarded as the best university under this category.